Google Analytics Donation Tracking

Google Analytics Donation Tracking

Google Analytics Donation Tracking uses Google Analytics' Enhanced eCommerce features to measure your donation campaign success. Track user interactions with donation forms across the user's site experience, including initiating the donation process, completing a donation, admin refunds, and more.

$79/yr

  • Priority Support
  • 1 - Click Updates
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Highlights

  • Track Donations in Google Analytics
  • A Lightweight Codebase Won't Slow Website
  • Easy Zero-hassle Setup
  • Easy Testing with Test Donations
  • Works Alongside Your Existing GA Implementation
  • Track Donor Conversion rates

Which Plan Is This Add-on Included In?

  • basic basic
  • plus plus
  • pro pro
  • agency agency

Minimum Requirements

GiveWP 2.0
WordPress 4.9
PHP 5.6

DONATION TRACKING WITH GOOGLE ANALYTICS’ ENHANCED ECOMMERCE

With Google Analytics Donation Tracking, you can take the guesswork out of understanding how your website visitors donate.

Enhanced eCommerce tracking is free and built right into Google Analytics. When enabled, it captures a wealth of information about your donation transactions, including the transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.

“But wait – we don’t sell products?” That’s OK! Payments still occur and, therefore, transactions are made. This means you can use analytics to understand where your donors come from and how they converted from website visitors to donors.

UNLOCK POWERFUL REPORTING FEATURES

Not only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:

  • Most valuable traffic sources
  • Most popular donation forms
  • The number of visits made before a user donates
  • Which donations are refunded most
  • Which donation forms have the highest conversions

The Monetization tab in Google Analytics 4 allows you to see an overview of your donation form performance.

The Google Analytics 4 monetization dashboard shows GiveWP donation tracking data.

HOW GOOGLE ANALYTICS DONATION TRACKING FOR GIVEWP WORKS

You most likely already have Google Analytics tracking implemented on your website. This add-on doesn’t replace your current integration. Rather, it helps to enhance it by allowing Google Analytics to capture your donation data.

Simply install and activate the add-on, and your donation data will immediately begin tracking in Google Analytics.

The GiveWP Google Analytics add-on now supports GA4.

DONATION CATEGORIZATION

Donation categorization was introduced in version 2.0 of our Google Analytics add-on.

This allows you to see a breakdown of the donations people give (e.g., one-time, recurring, subscription, or renewal).

Google Analytics Item Categroy 3 shows a breakdown of donation types, such as one-time, subscription, and renewal.

Additional Plugin Features:

  • Easy zero-hassle setup.
  • Track conversion rates.
  • Track donation form impressions.
  • Customize tracking values.
  • Track test donations.
  • A lightweight codebase won’t slow your site.
  • Built to work with your existing GA implementation.
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screenshots

  • Googel Analytics Donation Tracking
  • The Google Analytics 4 monetization dashboard shows GiveWP donation tracking data.
  • Google Analytics Item Categroy 3 shows a breakdown of donation types, such as one-time, subscription, and renewal.