Feeding Demand: How Integrated eCommerce is Revolutionising Food & Drink Suppliers

In today’s fast-paced world, food and drink suppliers face immense pressure. They’re tasked with modernising their operations, keeping costs down, and consistently exceeding the ever-increasing expectations of their customers. Yet, all too often, these businesses are held back by outdated, fragmented processes. Think telephone orders, emailed spreadsheets, and the time-consuming, error-prone task of manual data entry into accounting systems. These archaic methods stifle growth and erode those crucial profit margins.

It’s not a question of your team’s dedication. They’re simply equipped with tools that haven’t kept pace with how catering managers, chefs, and hospitality buyers prefer to shop. While your staff spends valuable hours bogged down in processing orders and answering countless inventory or pricing inquiries, your competitors are likely offering seamless self-service portals. These platforms empower customers to view their personalised pricing, check real-time stock levels, build their orders at their convenience (even late at night), and track deliveries with just a few clicks.

The reality is stark: over two-thirds of B2B buyers now expect around-the-clock online ordering and real-time inventory visibility. If they don’t get it, they’re increasingly likely to switch suppliers. These aren’t just internal headaches anymore; they’re visible to your customers and create an opening for more agile competitors to step in and steal market share.

GOb2b offers a different way forward.

Our integrated eCommerce platform isn’t about a disruptive overhaul of your existing systems or forcing your teams into uncomfortable overnight changes. Instead, it’s about strategically enhancing what you already have. We achieve this by seamlessly connecting your core accounting systems, such as Sage and Pegasus, directly with a powerful and user-friendly B2B portal that’s accessible on any mobile device. This empowers both your customers and your internal teams with the tools they need to operate faster, smarter, and with complete confidence.

See GOb2b in Action: The Nivek Catering Supplies Case Study

Nivek Catering Supplies, a rapidly growing supplier, faced the common challenge of balancing high service expectations with the burden of manual order processing. Orders flooded in through various channels – phone, email, and procurement systems – all requiring manual input into their Sage 200 system. This significantly slowed down their team and limited their capacity for further growth.

They needed a solution that was quick to implement, easy for busy chefs and catering managers to adopt, and fully integrated with their existing back-end systems.

GOb2b delivered, helping Nivek Catering Supplies achieve an impressive 20% sales growth within just a few months.

Ready to Future-Proof Your Operations?

If you’re ready to future-proof your operations, delight your customers with a modern and efficient ordering experience, and free your team from the constraints of outdated workflows, now is the time to take action.

Get in touch with GOb2b today