Lighting the Path to B2B Efficiency

Transforming the Electrical & Lighting Sector with Integrated eCommerce

The Electrical and Lighting industry is at a crossroads. Many businesses are still bogged down by outdated, manual processes – phone orders, spreadsheets, and endless data entry. This not only drains profits but also frustrates customers who now expect the same seamless online experience they get in their personal lives. In fact, 66% of B2B buyers now demand 24/7 self-service options.

The solution? An integrated eCommerce platform like GOb2b. It’s designed to modernise your operations, protect your margins, empower your sales team, and deliver the digital experience today’s B2B buyers expect.

The True Cost of Manual Processes

Relying on manual order processing might seem familiar, but it’s costing you. Every order re-keyed into your accounting system doubles the workload and significantly increases the chance of errors. Studies show that manual data entry has an error rate of about 30% – meaning three out of ten orders could be wrong from the start, leading to wasted time, money, and damaged customer relationships. Your sales and admin teams are constantly fixing mistakes, chasing missing information, and reconfirming stock. This isn’t a people problem; it’s a process problem.

GOb2b automates the entire order process, eliminating these hurdles. Customers gain 24/7 access to a self-service portal where they can view personalised pricing, live stock availability, and their complete order history. They can build orders, upload large CSV files, and complete transactions in just a few clicks. Orders sync instantly with your accounting system, freeing your team from tedious data entry to focus on value-added activities like customer service and relationship building.

End Stock Visibility Headaches

How much time do your teams spend answering “Do you have this in stock?” or “What’s the price?” Customers aren’t being difficult; they simply lack real-time visibility. When inventory and pricing aren’t instantly accessible, your team becomes an unnecessary intermediary, slowing everything down and increasing the risk of oversells.

Imagine customers logging onto your website at 8 p.m. and immediately seeing available quantities, their specific pricing, and even restock dates for out-of-stock items. They can place orders in seconds, and by morning, the order is already processed and synced. This is the efficiency GOb2b delivers. Our platform provides 24/7 access to live stock levels and pricing, eliminating manual checks and allowing your team to focus on sales and growth. For businesses managing thousands of SKUs, this accuracy is transformative, building trust and reducing admin time.

Meet Customer Demands for Self-Service

Modern B2B buyers expect the convenience of self-service. They want to log in, view prices, check stock, track deliveries, and reorder without needing to contact your sales team. Every time a customer has to call for basic information, it interrupts your internal teams, pulling them away from more strategic tasks. Over 60% of B2B buyers now prefer self-service interactions.

GOb2b’s self-service customer portal is built for complex B2B sales environments like yours. Your trade customers get around-the-clock access to personalised pricing, real-time stock, and easy reordering. For your internal teams, this means fewer inbound calls and emails, freeing up significant time for closing deals, building relationships, and driving the business forward. When you make it easier for customers to buy, they do.

Simplify Complex Pricing Structures

Many businesses still juggle intricate B2B pricing with spreadsheets. Navigating hundreds of customer accounts, each with unique pricing tiers, manually leads to errors and shrinking margins. This outdated approach wastes time, erodes profitability, and undermines your competitive edge, as customers quickly lose faith in inaccurate information.

GOb2b integrates directly with your accounting system, synchronising pricing, stock levels, customer details, and order history in real time. This eliminates errors, protects your margins, and builds lasting trust. GOb2b transitions you from reactive, manual processes to a fully integrated eCommerce platform, leading to streamlined operations, satisfied customers, and healthier profits. For example, GOb2b fully integrates with Microsoft Dynamics 365 Business Central, Sage or Pegasus.

Empower Your Team with Flexibility

Does updating your eCommerce site feel like a battle? Simple tasks like adding a new product image or running a promotion often require developer involvement, causing delays and draining budgets. This lack of agility stifles marketing efforts, delays product launches, and hinders growth. Your team feels restricted, and leadership questions the sluggishness of digital operations.

GOb2b changes this. Our content management system is designed for everyday users, not just web developers. You gain complete control over your website – from product catalogs to promotions – without needing to write a single line of code. What once took hours and cost thousands can now be done in minutes, instantly. GOb2b puts you back in control, allowing your business to move at the speed it needs to.

Enhance User Experience, Boost Sales

Is your current eCommerce platform truly supporting your business, or is it holding you back? A slow, difficult-to-navigate, or outdated website can signal that you’re falling behind. In today’s market, your website is your 24/7 sales representative and your first impression.

The solution isn’t just about aesthetics; it’s about seamless functionality and an effortless buying journey. When customers can quickly find what they need, check live stock, view personalised pricing, and complete orders in a few clicks, they buy more frequently and their average order values increase. GOb2b delivers a modern, mobile-optimised eCommerce experience that’s fast, functional, and friction-free, converting interest into sales.

A better website leads to measurable results, including:

Higher average order values

Increased repeat orders

Reduced abandonment

Fewer customer service calls

If your current platform is limiting your potential, GOb2b enables rapid modernisation and quick launches, providing the seamless experience customers expect and equipping your team with the tools they need.

Conclusion: Easier to Run, Easier to Buy From

Many businesses struggle not from a lack of effort, but from outdated systems. Teams waste time on manual tasks, while customers expect instant online convenience.

GOb2b offers a powerful solution. As seen in the Charter Controls case study, GOb2b helped them move from a slow, clunky, unintegrated platform to a fast, smart solution in just six weeks. It’s not about replacing your team but empowering them to focus on growth instead of putting out fires. GOb2b seamlessly connects with your existing accounting system, providing customers with essential information and easing the burden on your internal teams. With a user-friendly design for non-technical teams, you maintain full control without relying on developers.

If your current setup feels cumbersome, slow, or overly complicated, it’s time to consider a better way.

For more information, visit gob2b.com/contact/, email enquiries@gob2b.com, or call +44 1548 856 583.