GRANICUS EXPERIENCE GROUP

Connecting governments to better experiences

Granicus Experience Group (GXG) helps your program achieve measurable outcomes by designing custom solutions for outreach, enrollment, engagement, service delivery, and more.

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We help governments with:

Make your digital presence more intentional, connected, and human. Meet your audience where they are. Ensure access for all communities. Educate people on the services they are eligible for and the processes for receiving them.

Your website is a 24/7/365 service and information storefront that reflects your community’s brand. Create a useful and engaging on-demand destination for constituents to access what they need, when they need it.

Government modernization efforts focused solely on the web and online services have only shifted — not reduced — customer burden. Digital communications aligned to the customer journey helps to manage people’s expectations and guide their progress. Drive awareness, enrollment, and measure effectiveness to improve communications over time.

We design a path to ensure your community and constituents can do what they need to do as simply as possible. Our proven approach starts with understanding your customers and uncovering the challenges, pain points, and burdens in your current customer experience. Then, our service design framework resolves these points of friction, designing a set of digital services that make the lives of your residents and staff easier.

 

Agile, flexible, repeatable

7,000 agencies

Over 7,000 government agencies have chosen Granicus to modernize their online services, web presence, and communications programs.

Team alignment

GXG’s unique approach breaks down departmental silos and brings together key stakeholders to align on a singular view of the citizen and map out a digital experience that can achieve better outcomes.

Maximize value

We work hand-in-hand with our clients to maximize the value they get out of our technology and develop strategic digital programs that inform, educate, and compel people to take action.

Over 7,000 government agencies have chosen Granicus to modernize their online services, web presence, and communications programs.

GXG’s unique approach breaks down departmental silos and brings together key stakeholders to align on a singular view of the citizen and map out a digital experience that can achieve better outcomes.

We work hand-in-hand with our clients to maximize the value they get out of our technology and develop strategic digital programs that inform, educate, and compel people to take action.

OUTCOME

Reaching families in need

Using Granicus technology and services from GXG, Indiana FSSA developed a unified family experience during a time of crisis. Building additional communication avenues with constituents allowed FSSA to provide necessary information to childcare providers and a lifeline to families.

“We’re getting the right data set up at the right times and understanding which audience to hit and win. With the help of Granicus, we’ve had a good line of communication. We can get things set up on the fly.”
Carrie Gray
Child Care Development Fund Operations Manager, Indiana OECOSL
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 Childcare Education
OUTCOME

Building program awareness

The HIRE Vets Medallion Award program within the U.S. Department of Labor recognizes employers that recruit, employ, and retain veterans. With the help of GXG the program increased employer applications by 127% and program revenue by 58% in its first year.

“We didn’t have the budget for a big advertising campaign... We had an on-the-ground strategy in each state, and the Granicus Experience Group was critical in helping us expand our audience and awareness.”
Randall Smith
Director of the HIRE Vets Medallion Program
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 Man in military uniform on laptop
OUTCOME

Connecting people with critical services

In two years of working with GXG, the National Center for PTSD increased subscribers by 275%. With an enhanced understanding of its audience, the Center’s annual pledge support during PTSD awareness month increased by 400%.

“When we were introduced to GXG and Granicus’ Network of 250 million subscribers, we knew that would be the best way to spread our message and reach the people who need our help."
Peggy Willoughby
Director of Communications at the Department of Veterans Affairs, National Center for PTSD
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Veteran receiving updates on mobile
OUTCOME

Improved care & operations

The District of Columbia’s Fire and Emergency Medical Services (FEMS) Department was experiencing a record number of non-emergency calls to their 911 emergency line. After partnering with GXG, FEMS built a foundational communications strategy to divert non-emergency calls to its Nurse Triage Line, and delivered improved care to patients.

“Without the help of the Granicus Experience Group (GXG), we would not have seen the engagement or success in getting our patients to the right form of care so quickly.”
Dr. Robert Holman
Chief Medical Director for FEMS
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TALK TO THE TEAM

Find out how GXG can help you accomplish your goals

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Team discussion

Meet the leadership team

Angy Peterson

Vice President

Danielle Harvie

Senior Manager, Data and Insights

Jeff Tzucker

Manager, State Market Lead

Lacy Beauchemin

Senior Director

Lyndsay Booth

GXG Manager, Experience

Nick Geier

GXG Manager, Platform Strategy

Delaney Gilman

Practice Lead, Experience

David Ellison

Senior Director, Experience Partner
WHAT WE OFFER

Granicus Experience Group’s expertise and services

Technology powers change, but strategy fuels technology. Our multi-disciplinary team is driven to help government be better at serving the public in today’s digital world. We can help you analyze data and uncover insights, then develop and launch human-centered programs and campaigns to achieve better outcomes.

Our full team

Design, develop and manage a sophisticated program to enhance ​the constituent experience across your owned channels.

Analyze quantitative and qualitative data to uncover valuable audience insights, website experience, and content optimization. Analyze data throughout program strategy and management. Discover insights for meaningful audience segmentation and message optimization.

Take advantage of our digital content expertise to refine or create email or SMS messages, website content, graphics, videos, and more that work to inform, create clarity, and drive users to action.

Leverage our expertise to build internal skills and capacity with custom best practice curriculum. GXG develops a custom best-practice curriculum to improve your employees’ and contractors’ comfort and admin ability with Granicus technology. We develop the training curriculum based on specific needs and knowledge gaps.

SUCCESS STORIES

See what our clients are doing

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RESOURCES

Learn more from our experts

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BETTER GOVERNMENT EXPERIENCES DELIVERED

Let's work together to achieve better outcomes

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