GRANICUS EXPERIENCE GROUP

Connecting governments to better experiences

Granicus Experience Group (GXG) helps your organisation achieve measurable outcomes by designing custom solutions for communications, engagement, service delivery, and more.

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We help governments with:

Make your digital presence more intentional, connected, and human. Meet your audience where they are. Create equitable access for underserved communities. Educate people on the services they are eligible for and the processes for receiving them.

Complement and enhance your communications to better reach your audience and achieve the outcomes you need. Drive awareness, registrations and measure effectiveness to improve communications over time.

We design a path to ensure your community and the people you serve can do what they need to do as simply as possible. Our proven approach starts with understanding your community and uncovering the challenges, pain points, and burdens in your current customer experience. Then, our service design framework resolves these points of friction, designing a set of digital services that make the lives of your community and staff easier.

 

Agile, flexible, repeatable

450 agencies

More than 450 UK organisations have chosen Granicus to modernise their online services, web presence, and communications programmes.

Team alignment

GXG’s unique approach breaks down departmental silos and brings together key stakeholders to align on a singular view of the citizen and map out a digital experience that can achieve better outcomes.

Maximise value

We work hand-in-hand with our clients to maximise the value they get out of their technology and develop strategic digital programmes that inform, educate, and compel people to take action.

More than 450 UK organisations have chosen Granicus to modernise their online services, web presence, and communications programmes.

GXG’s unique approach breaks down departmental silos and brings together key stakeholders to align on a singular view of the citizen and map out a digital experience that can achieve better outcomes.

We work hand-in-hand with our clients to maximise the value they get out of their technology and develop strategic digital programmes that inform, educate, and compel people to take action.

OUTCOME

Improving services for the public and staff

Mid Devon District Council (MDDC) worked with Granicus Experience Group to redesign their digital services in a way that places residents at the heart of the experience. GXG worked closely with MDDC staff to engage residents, then co-create digital service blueprints that addressed user needs while simultaneously optimising internal workflows and improving employee morale. This process ensured every touchpoint was meticulously considered, from initial customer action to service completion. Additionally, GXG helped MDDC adopt an agile methodology, allowing for continuous refinement based on user feedback and testing.

“If it’s something that has a high transaction rate but a low customer experience, then that’s where we will focus. It’s about improving the customer journey but also improving and decreasing contact points that slow service delivery.”
Lisa Lewis
Corporate Manager for Digital Transformation, Mid Devon Council
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TALK TO THE TEAM

Find out how GXG can help you accomplish your goals

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Meet the leadership team

Angy Peterson

Vice President

Danielle Harvie

Senior Manager, Data and Insights

Jeff Tzucker

Manager, State Market Lead

Lacy Beauchemin

Senior Director

Lyndsay Booth

GXG Manager, Experience

Nick Geier

GXG Manager, Platform Strategy

Delaney Gilman

Practice Lead, Experience

David Ellison

Senior Director, Experience Partner
WHAT WE OFFER

Granicus Experience Group’s expertise and services

Technology powers change, but strategy fuels technology. Our multi-disciplinary team is driven to help government better serve the public in today’s digital world. We can help you analyse data and uncover insights, then develop and launch human-centred programmes and campaigns to achieve better outcomes.

Our full team

Design, develop, and manage a sophisticated programme to enhance ​the constituent experience across your owned channels.

Analyse quantitative and qualitative data to uncover valuable audience insights, website experience, and content optimisation. Analyse data throughout programme strategy and management. Discover insights for meaningful audience segmentation and message optimisation.

Take advantage of our digital content expertise to refine or create email or SMS messages, website content, graphics, videos, and more that work to inform, create clarity, and drive users to action.

Leverage our expertise to build internal skills and capacity. GXG develops a custom best-practice curriculum to improve your employees’ and contractors’ comfort and admin ability with Granicus technology. We develop the training curriculum based on specific needs and knowledge gaps.

RESOURCES

Learn more from our experts

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BETTER GOVERNMENT EXPERIENCES DELIVERED

Let's work together to achieve better outcomes

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