SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad
A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.
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The Evolution of Creator Commerce
The lines between influencer, affiliate, and publisher are blurring, and a new model is emerging....
Mantra Co. Launches With a Focus on “Deliberate, Sustainable Growth”
Dan and Emily Harding explain why Mantra Co. takes a more deliberate approach to partnership growth.
Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal
The TikTok deal has officially been passed - here's everything you need to know.
Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management
A PR Expert has taken to TikTok to estimate how much crisis management efforts could cost the Beckhams.
Awin Says ‘Breaches Confirmed,’ Sets Compliance Collaboration with Honey
The network states that quality is an "ongoing and crucial focus", as it works on a remediation plan with Honey.
BBC Goes YouTube-First: What the Platform Pivot Means for the Creator Economy
The BBC is preparing to produce original content designed for YouTube.
“Marketplace Membership Is a Privilege”: impact.com Cracks Down on Compliance and Transparency Across Its Platform
impact.com has penalised multiple publishers this week as it focuses on compliance across its platform. Speaking to Hello Partner, impact.com says that publisher network transparency will also be a priority.
Sustainability: Opportunity or Problem for Digital & Travel Industries?
We are all acutely aware that we live in a time when human interactions with the planet play a major role in the future of the environment and society as a whole. Climate change, global emissions and overtourism are all pieces of the complex puzzle of sustainability....
Partnerize Launches VantagePoint for Publishers to Tackle Zero-Click Attribution
Partnerize has unveiled VantagePoint for Publishers, aiming to help media owners measure and monetise influence in AI-driven, zero-click consumer journeys.
What Data From 30M Shoppers Tells Us About Consumer Behaviour
Insights from the UK’s largest shop.
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The latest posts only for subscribers
Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal
The TikTok deal has officially been passed - here's everything you need to know.
Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management
A PR Expert has taken to TikTok to estimate how much crisis management efforts could cost the Beckhams.
Awin Says ‘Breaches Confirmed,’ Sets Compliance Collaboration with Honey
The network states that quality is an "ongoing and crucial focus", as it works on a remediation plan with Honey.
BBC Goes YouTube-First: What the Platform Pivot Means for the Creator Economy
The BBC is preparing to produce original content designed for YouTube.
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