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BASED IN LOS ANGELES, CALIFORNIA ▸ SERVING GLOBAL BRANDS ///// CULTURE BUILDERS
•World's Most Integrated Pop Culture Partnership Agency

Our 5-Step Pop Culture Partnership Framework

  • Pop culture in a [Hollywood Branded] box.
Brand integration example in entertainment production
Hollywood product placement case study
Entertainment marketing success story
Pop culture partnership framework
Brand integration in movies and TV shows
Celebrity endorsement and talent collaboration
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F1: THE MOVIE - WARNER BROS / APPLE

The Current Landscape

Culture Is the Marketplace
  • People binge stories, not ads.
  • Creators & IP drive buying decisions.
  • Trends + retail start on screen.
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The Reality
  • Pop culture isn't a side channel — it's where audiences live.
  • In today's attention landscape:
  • Consumers binge stories, not ads
  • Creators and entertainment IP drive buying decisions
  • Social trends and retail sales start with what's on screen
  • The goal: be inside stories and celebrity lives people love — not just around them.
  • We'll make sure you're in the right ones (not the tabloids).
Callout
  • $35M gain. 17.7M trades.
  • All from the trailer pre-release.
  • Driven By Hollywood Branded

ROI at Scale: F1 Case Study Win

F1: The Movie — The Biggest Brand Integration Ever
  • We win what others chase.
  • Integration across narrative + marketing.
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Partnership Overview
  • Brad Pitt. Warner Bros. Apple. And Hollywood Branded.
  • We won both: Expensify and PEAK.
Results
  • 17M+ stock trades from trailer release (pre-opening)
  • Featured on Jim Cramer's Mad Dash — ~$37M in value
  • Integration across the film narrative and marketing campaign
  • 3 music videos — Don Toliver, Doja Cat, Tate McRae, Ed Sheeran
  • Plus: McDonald's Limited Edition Meal, Mattel toys, Tommy Hilfiger Met Gala, EA Sports tie-in
  • From pitch → placement → performance we owned it.
Our Promise
  • We Win What Others Chase

Why Even Big Brands Miss the Mark

  • Timing, access, and strategy matter.
  • Culture moves fast — we're in that room.
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Common Mistakes
  • Money isn't always the problem. Timing, access, and strategy are.
  • Too Late to the Party — by the time they hear about it, the best moments are gone.
  • Small Thinking — treating culture like an ad buy instead of an asset.
  • Invisible Integration — blink and you miss it; the audience does too.
  • One-and-Done — no amplification, no follow-through, no ROI.
  • Culture moves fast. The biggest wins happen early — script stage, during casting, before marketing is written.
  • That's the room we're in.
Case Study: Mad Men
  • The Official Drink of Don Draper
  • $500M brand rebound.
  • 17-Year decline reversed — thanks to Mad Men and Hollywood Branded.
Our Legacy
  • Delivering impressions since 2007

We Build Cultural Relevance

  • Most stop at placement. We begin there.
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Our Approach
  • Our campaigns are designed to build brand equity, not just impressions.
The Process
  • Craft the Concept — creative strategy shaped for your brand
  • Secure the Rights — IP, talent, and studio deals others can't get
  • Produce the Content — original storytelling you own
  • Amplify the Win — PR, retail, influencer, and media extensions
  • Deliver Results — track, optimize, and keep momentum
Bottom Line
  • Culture moves fast. If you're not in early, you're too late.

PROOF OF IMPACT

The HB Proven Execution Formula
  • Playbook → Radar → Access → Produce → Amplify
  • Strategy-first. Access-led. Production-ready.
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The Problem
  • Consumers skip ads, ignore sponsors, and crave stories.
  • Most brands show up too late — or too passively — to matter.
The Solution
  • Put the brand inside the stories people love.
  • Strategy, production, and amplification under one roof.
Process
  • Playbook → Radar → Access → Produce → Amplify
Key Points
  • Strategy-first approach
  • +18 years of insider access
  • Creative + production in-house
  • ROI across valuation, retail, and media
Case Studies
  • EXPENSIFY x F1: 17M stock trades pre-release
  • PILOT PEN x Mean Girls: Amazon sell-out via IP licensing
  • BUMBLE x Book Club 2: $410M valuation boost across partnerships

The HB Points Program — Your Program Currency

  • Combine strategy, production, activations in one plan.
  • Higher tiers unlock more access and support.
  • View full pricing: /investment
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Bonus Credits
  • Earn bonus Points via early commitments, multi-tier activations, or bundled services.
Value Per Point
  • 1 Point = $1,000 HB strategic value (strategy, execution, activation support).
  • Third-party costs (talent/production) not included.
Bonus Tiers
  • $100K+ → 5% bonus (105 Points)
  • $500K+ → 7.5% bonus (537.5 Points)
  • $1M+ → 10% bonus (1,100 Points)
Image Dialogue
  • 'How do we pay you?'
  • 'Crypto currency: Cash App.' — Brad Pitt

The Playbook Process

  • Define, align, and greenlight fast.
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Process Steps
  • Brand Discovery — deep dive into brand, audience, goals
  • Stakeholder Alignment — structured planning across departments
  • Strategic Pathways — tactics ranked by alignment/impact
  • Budget Forecasting — scenario-based outlines

Powered By Industry Intelligence

Readiness Score + Go/No-Go framework
  • Reduce risk. Move fast. Choose right.
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Dashboard Labels
  • TALENT APPEAL MEASUREMENT
  • AUDIENCE AFFINITIES
  • PRODUCTION INSIGHTS
  • SOCIAL INFLUENCE
  • INDUSTRY CONTACTS
  • AUDIENCE DETAILS
  • UPCOMING EVENT APPEARANCES
  • UPCOMING + HISTORICAL PROJECT DETAILS
Keywords
  • Talent Analytics
  • Audience Insights
  • Production Intelligence
  • Risk Reduction

Your Playbook Deliverables

  • Blueprint to align teams, secure buy-in, and move with confidence.
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Strategic Outputs
  • Cultural Relevance Audit
  • Narrative Development
  • Executive Summary Deck
  • IP, talent, and integration strategy
  • Stakeholder Alignment Guide
Creative & Executional Outputs
  • Sample Placement Concepts
  • Amplification Ideas
  • Timeline & Budget Ranges
Why It Matters
  • This is your blueprint to align teams, secure buy-in, and move with confidence.

Hollywood Radar — Your Cultural Opportunity Engine

  • Browse → Evaluate → Greenlight
  • Monthly plans from $2.5k — View options: /investment#radar
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How It Works
  • Browse — curated opps in real time
  • Evaluate — filters & scoring by fit/velocity
  • Greenlight — access decision-makers to activate deals
Strategic Value
  • Available after your Playbook — ensures fit to roadmap.
  • Radar identifies the right opps; Access activates them.
Success Story
  • St. Dalfour x Emily in Paris — 40 new stores, awards; licensing → retail gold.

What You Get Insider Access To

Your all-access pass to Hollywood's most valuable doors.
  • Relationships, early opps, exclusive deals, production support, amplification.
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Access Categories
  • Insider Relationships
  • Early Opportunities
  • Exclusive IP & Talent Deals
  • Full-Service Production Support
  • Multi-Channel Amplification

Access

Become Part of the Story
  • Where relationships, strategy, and execution meet.
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Services
  • Product Placement + Integration — TV, film, influencer
  • Talent Collaboration — co-branded products & ambassadors
  • Event Activation — premieres, festivals, tours, fashion weeks
  • IP Licensing — leverage entertainment IP across packaging/campaigns

How We Deliver Access

  • Mutual benefit approach — stay in the story longer, with more impact.
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Our 4-Step Approach
  • Educate — position value to writers/producers/talent
  • Trade — no-cost integrations and strategic seeding
  • Invest — premium integrations and co-branded campaigns
  • Amplify — PR, influencer, retail, media
Client Testimonial
  • 'For me, it was love at first sip.' — Estelle

Produce

Own the story. Create the moment.
  • When you need more than placement, we produce.
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Services
  • Content Funding — invest in projects in development
  • Original Development — branded series, docs, TV spots
  • Talent-Led Productions — influencer campaigns & hosted content
  • Event Production — red carpets, pop-ups, live experiences

Amplify

Extend The Win Beyond The Screen.
  • Multiply the moment across channels.
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Services
  • Influencer Campaigns — tiered creators
  • PR & Media — earned coverage & thought leadership
  • Retail Marketing — signage & co-branded packaging
  • Content Creation — BTS & social storytelling

Measure + Grow

Prove the win. Optimize the next.
  • We track what matters — and unlock the next move.
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Performance Analytics
  • Retail sell-in strategy
  • PR reports
  • Trend forecasts
Cultural Insights
  • AI tools
  • Cultural intelligence
Business Impact
  • Case study reporting for investor decks and sales
New Opportunities
  • New retail, e-commerce, and partnership pathways

The HB Edge

  • We multiply your team's impact.
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Full-Service Cultural Execution
  • IP & talent negotiation
  • Production
  • Amplification
  • Performance tracking (under one roof)
Targeted Execution Support
  • Creative direction
  • Talent/IP deal-making
  • Production resources where needed
Strategic Advisory & Cultural Guidance
  • Market intelligence
  • Brand positioning ahead of trends

Let's Make Your Brand Part Of Stories People Love.

  • 18+ years. 10,000+ campaigns. Trillions of impressions.
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Statistics
  • 10,000+ Campaigns — successful integrations delivered
  • 1+ Trillion Impressions — media generated
  • $$ Billions In Impact — revenue & market cap lift
Key Differentiators
  • 18+ Years of Proven Impact — 10K+ partnerships
  • Unparalleled Access — relationships that open doors
  • Measurable ROI — revenue, valuation, market lift
  • Industry Leadership — standard-setting in pop culture marketing
  • Full-Service Partnership — strategy to execution
  • Award-Winning Campaigns — best-in-class recognition

We are the agency Hollywood comes to learn from

Stacy Jones, Founder
  • 29 years shaping how brands connect to culture.
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Thought Leadership
  • Host — Marketing Mistakes (+ How to Avoid Them) podcast (400+ episodes)
Media Recognition
  • Weekly quotes/features: BBC World News, Forbes, Channel 5 UK, Scripps News, Bloomberg, USA Today, and more
Insider Blog
  • 2,000+ Articles & Insights
  • 30,000+ Monthly Readers
  • Actionable case studies & how-to guides

Ready to Build Your Cultural Relevance?

  • Turnkey from concept → execution. Trusted for measurable, consistent ROI.
  • Investment options from $7.5k to $10M+ programs.
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Contact Us
  • 310.606.2030
  • partnerships@hollywoodbranded.com
  • Headquarters: 305 Avenue G, Redondo Beach, CA 90277
Why Hollywood Branded
  • 10,000+ global pop culture & entertainment partnerships
  • Trusted partner delivering consistent ROI
  • Complete turnkey solutions with minimal demand on resources
Our Vision
  • Unlock your potential as a global entertainment powerhouse.
  • HOLLYWOOD BRANDED — PROOF YOUR BRAND IS THE BEST
  • HOLLYWOODBRANDED.COM | 2025
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