THE GO-TO-EXPERTS ON POP CULTURE PARTNERSHIP INSIGHTS
Hollywood Branded's founder and CEO, Stacy Jones is regularly interviewed by global press across TV, print and digital and featured as the top leading expert on pop culture branded partnerships to provide insights across product placement, celebrity, and influencer marketing.
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Hollywood Branded In The Press
Margot Robbie, Jacob Elordi and the Hollywood ‘Showmance’ Industry
Title: Margot Robbie, Jacob Elordi and the Hollywood ‘Showmance’ IndustryOutlet: The Sunday TimesAuthor: Phoebe LuckhurstDate Published: February 7, 2026 In
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Super Bowl Ads: A New Ruthless Game for Stars and Their Agents
Title: Super Bowl Ads: A New Ruthless Game for Stars and Their AgentsOutlet: The AnklerAuthor: Ashley CullinsDate: January 21, 2026
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How Celebrities Are Reshaping Self-Care With Wellness Brands, From Hailey Bieber to Kourtney Kardashian
Title: How Celebrities Are Reshaping Self-Care With Wellness Brands, From Hailey Bieber to Kourtney KardashianOutlet: Style by SCMPAuthor: Carolina MalisDate:
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A Teacher Asked 7th Graders What 40-Year-Olds Do for Fun and Their Answers Are Merciless
Title: A Teacher Asked 7th Graders What 40-Year-Olds Do for Fun and Their Answers Are MercilessOutlet: UpworthyAuthor: Evan PorterDate: January
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Stacy Jones on Celebrity Podcast Concurrency, Retention Metrics, and Brand Outcomes
Title: Stacy Jones on Celebrity Podcast Concurrency, Retention Metrics, and Brand OutcomesOutlet: The Good Men ProjectAuthor: Scott Douglas JacobsenDate: January
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Rodgina and the Return of Cross-Shipping: What Does This Tell Us About the Future of Entertainment and the Power of
Title: Rodgina and the Return of Cross-Shipping: What Does This Tell Us About the Future of Entertainment and the Power
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The Kardashian-Jenners’ Thanksgiving celebrations could cost ‘up to $1 million’ this year
Title: The Kardashian-Jenners’ Thanksgiving Celebrations Could Cost ‘Up to $1 Million’ This YearOutlet: The Mirror USAuthor: Charl WrightPublished: November 27,
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Ryan Reynolds invests in new sports team with Hugh Jackman
Title: Ryan Reynolds invests in new sports team with Hugh JackmanOutlet: The LeaderAuthor: Patrick GloverDate: November 27, 2025 Ryan Reynolds
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Family Style And The Red-Carpet Inheritance
Title: Family Style And The Red-Carpet Inheritance Outlet: Deccan ChronicleAuthor: Chokita PaulPublished: November 17, 2025 In Deccan Chronicle’s latest deep
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In the age of TikTok, have airline celebrity endorsements lost their appeal?
Title: In the Age of TikTok, Have Airline Celebrity Endorsements Lost Their Appeal? Outlet: AeroTime Author: Ian Molyneaux Published: November 14,
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That 18-inning World Series game was also a win for advertisers and Fox
Press Recap Title: That 18-inning World Series game was also a win for advertisers and FoxOutlet: MarketplaceAuthor: Janet NguyenPublished: October
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Was AJLT Designed to Be Skipped Through?
Outlet: Oddcritic MagazineAuthor: Ana Beatriz ReitzPublished: September 15, 2025 Ana Beatriz Reitz’s thoughtful piece for Oddcritic Magazine explores the cultural
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Fans react to Taylor Swift crediting George Michael on The Life of a Showgirl track four
Outlet: The Mirror USReporter: Charl WrightDate: September 30, 2025 In a major pop culture crossover moment, Taylor Swift’s upcoming album
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Some groups that advertise with Nexstar and Sinclair are pausing their ads
Outlet: Marketplace (Culture)Author: Janet NguyenDate: September 2025 In a dramatic backlash, consumers are not only cancelling their Disney+ and Hulu
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Taylor Swift ‘in a league of her own’ as she’s set to rake in 9-figure sum with new album
Outlet: Mirror USAuthor: Ellie HookDate Published: September 27, 2025 From glitzy visuals to industry-shaking revenue forecasts, Taylor Swift’s upcoming 12th
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How Netflix’s ‘KPop Demon Hunters’ Became a Global Hit
Outlet: Jing DailyAuthor: Dan HastingsPublished: September 23, 2025 From streaming sensation to global fandom franchise, Netflix’s KPop Demon Hunters is
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Jimmy Kimmel suspension saga ‘ripple effects’ exposed as host prepares to speak out
Outlet: Mirror US Author: Ellie Hook Publication Date: September 23, 2025 As Jimmy Kimmel prepares to return to Jimmy Kimmel
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Jimmy Kimmel’s return strategy exposed as he gears up for ABC comeback amid Charlie Kirk saga
Outlet: Mirror USAuthor: Ellie HookPublished: September 23, 2025 Late-night television host Jimmy Kimmel is under the spotlight following controversial remarks
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Jimmy Kimmel’s eight-figure loss unveiled as ABC drops him from air over Charlie Kirk remark
Outlet: Mirror USAuthor: Ellie HookDate Published: September 19, 2025 In a recent Mirror US feature, our agency’s founder and CEO,
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Ivanka Trump’s new influencer lifestyle laid bare as PR experts share clues she is turning to content creation
Outlet: Daily MailAuthor: Jane HerzPublished: September 15, 2025 Ivanka Trump appears to be entering her “influencer era.” Since stepping away
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What Stephen Colbert’s Emmy win could mean for CBS and Donald Trump
Outlet: Irish Star USAuthor: Ellie HookPublished: September 14, 2025 Despite CBS announcing the upcoming cancellation of The Late Show with
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Not just a toy but a “cultural flex:” how blind boxes and Labubus took over the internet
Published: September 7, 2025Outlet: CybernewsAuthor: Niamh Ancell In a recent article for Cybernews, journalist Niamh Ancell dives deep into the
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Cracker Barrel’s Rebranding And Crisis Management Lessons
Outlet: ForbesAuthor: Edward SegalPublished: August 27, 2025 Cracker Barrel’s recent logo rebrand was a case study in how misreading cultural
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Taylor Swift’s Engagement: How Can Marketers Benefit From Viral Celebrity News?
Title: Taylor Swift’s Engagement: How Can Marketers Benefit From Viral Celebrity News?Outlet: TechRoundDate: August 28, 2025Reporter: Zee Link to Original Article:
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Unskippable ads: Will product placement be the new norm?
Title: Unskippable ads: Will product placement be the new norm?Outlet: Marketplace (NPR)Author: Ben RevierDate: August 26, 2025Link: Read or Listen
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Why Sydney Sweeney’s Backlash Only Makes Her MORE Valuable to Brands
Sexualisation, Donald Trump & Race Rows – Why Sydney Sweeney’s Backlash Only Makes Her MORE Valuable to BrandsAuthor: Gemma
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Gen Alpha Shocked Mom Knows About Her ‘New’ Style Discovery
Title: Gen Alpha Shocked Mom Knows About Her ‘New’ Style DiscoveryOutlet: NewsweekAuthor: Lydia PatrickDate: August 14, 2025 A Threads post
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Getting to Know the Best AI Tools for Small Businesses
Title: Getting to Know the Best AI Tools for Small BusinessesOutlet: LA ExaminerAuthor: Sixteen RamosDate: August 7, 2025Link to Original
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What’s Up With All These New Celeb Snack Brands? And Are They Any Good?
What’s Up With All These New Celeb Snack Brands? And Are They Any Good? Outlet: VegNewsAuthor: Charlotte PointingDate: August 4,
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Brad Pitt’s ‘F1’ Jacket Was a $40M Ad Play. Want In? Here’s the New Playbook
Article Title: Brad Pitt’s ‘F1’ Jacket Was a $40M Ad Play. Want In? Here’s the New PlaybookOutlet: The AnklerAuthor: Ashley
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How Did Comic-Con Become a Marketing Juggernaut?
Outlet: YouTube CGTN America Interviewee: Stacy Jones, Founder & CEO, Hollywood BrandedAir Date: July 27th, 2025 Our agency’s founder and
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Title: Meghan Markle Faces ‘New Reputational Issue’ With ‘Messy and Uncoordinated’ ReinventionOutlet: Daily MailAuthor: Jane HerzDate: July 11, 2025 In
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Will Smith, Johnny Depp and Alec Baldwin hope for comebacks. Can they succeed?
This USA TODAY feature delves into the comeback potential of Will Smith, Johnny Depp, and Alec Baldwin, all of whom
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How this Hollywood producer turned Brad Pitt into a $40 million ‘F1’ ad
Outlet: Forbes Australia Author: Matt Craig Publication Date: June 27, 2025 Apple’s ambitious Formula 1 movie project has not only
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How Shaq ‘flipped the script,’ grew fortune and became larger than life after retirement
Outlet: USA TODAYAuthor: Josh PeterDate: June 5, 2025 In a compelling look at post-retirement success, USA TODAY Sports spotlights how
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Inside plans for Blue Ivy’s major career move as Beyonce and Jay-Z’s 13-year-old daughter looks set to make millions
Outlet: Daily MailAuthor: Emma PowellPublished: May 13, 2025 Next-Gen Stardom Meets Cultural Legacy Blue Ivy Carter, the 13-year-old daughter of
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What’s ‘The White Lotus’ effect on brands like Four Seasons Hotels, Lululemon, and even Duke? Season 3 winners and losers.
What’s ‘The White Lotus’ effect on brands like Four Seasons Hotels, Lululemon, and even Duke? Season 3 winners and losersOutlet:
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Prince Harry’s absence from ‘With Love, Meghan’ is a textbook reality TV move
Prince Harry’s Absence from ‘With Love, Meghan’ is a Smart Reality TV Move Business Insider | Samantha Grindell | March
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Meghan Markle can make her Martha Stewart era a success – but she shouldn’t try to be relatable, PR pros
Article Title: Meghan Markle can make her Martha Stewart era a success – but she shouldn’t try to be relatable,
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Skincare Anarchy Podcast: From Stage to Stardom
In a recent episode of Skin Anarchy, host Dr. Ekta sat down with our CEO and founder, Stacy Jones of
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Kate Linder: Soap Star and Sky-High Stewardess
Outlet: The Epoch Times Author: Juliette Fairley Publication Date: December 5, 2024 Kate Linder, known for her role as Esther
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Harry and Meghan weren’t invited for Christmas. But how are things really going in Montecito?
Title: Harry and Meghan weren’t invited for Christmas. But how are things really going in Montecito? Outlet: The Standard Author:
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How Charli XCX Doubled Her Net Worth in a Year Through Fashion and Beauty Brand Deal
Title: How Charli XCX Doubled Her Net Worth in a Year Through Fashion and Beauty Brand Deals Outlet: DailyMail Author:
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Betting on a Celebrity is Risky Business. 2024 Proved it.
Title: Betting on a Celebrity is Risky Business. 2024 Proved it. Outlet: Business Insider Author: Madeline Berg Publication Date: January
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Selena Gomez – Earns Billionaire Status
Stacy Jones Quoted in Bloomberg: Selena Gomez Becomes a Billionaire Through Rare Beauty Hollywood Branded’s CEO and founder, Stacy Jones,
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Pitching to Subject Matter Experts: 7 Proven Tips for Success
2. Sending non-personalized messages “One critical mistake to avoid when pitching to a subject matter expert is failing to personalize
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Celebrities Putting a New Face on Cannabis Craze
Recreational marijuana is currently legal in 24 states and D.C., though the landscape is rapidly changing. “The,stigma around cannabis is
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Silver Screen Strategies: Unveiling Entrepreneurial Gems from Hollywood’s Playbook
Stacy Jones is founder/ceo of LA pop culture creative agency Hollywood Branded and host of Marketing Mistakes (+ How To
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From Taylor Swift to John Cena, Viral Moments Fueled Awards Show Ratings Successes
Press Recap: TheWrap’s Spotlight on Awards Shows 2024 TheWrap recently published an insightful piece titled “Awards Shows 2024:
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Il dentifricio diventa un cosmetico di lusso
Un dentifricio e un collutorio a base di vere particelle d’oro o d’argento, spazzolini placcati nello stesso materiale: la nuova
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Why Sydney Sweeney is at home on the red carpet — or with a pub curry
Her drive to succeed stems from a hardscrabble childhood. When she was 13, her family moved 1,000 miles to Los
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Why the Kate Middleton video wasn’t enough to quell conspiracy theories, according to PR professionals
PR professionals aren’t surprised the video inspired continued rumors. The video’s efficacy hinged on public reception, Stacy Jones, founder of
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Monica Lewinsky x Reformation And The Power Of Unorthodox Celebrity Collabs
Within its first 48 hours, the Reformation campaign featuring Lewinsky, which is titled “You’ve Got the Power”, generated more
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Meghan Markle’s social media return ‘off the cards’ after slamming ‘abuse and bullying’
Meghan was thought to be reinventing herself with her own page on Instagram, away from her and Harry’s now abandoned
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Film and TV Workers Fear Another Strike as Hollywood Studios Ponder New Labor Deal
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How In-N-Out Became an Awards Season Essential
Stacy Jones, CEO of marketing agency Hollywood Branded, notes that “In-N-Out has always been a cultural icon in California,” adding
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Why In-N-Out Rules Awards Nights
Stacy Jones, CEO of marketing agency Hollywood Branded, notes that “In-N-Out has always been a cultural icon in California,” adding
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DJ Khaled Backs New Oral Care Brand That Makes a Gold Toothbrush
Upon building the brand, which emphasizes gold in its products, Abdayem knew he would need a face that represented luxury.
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E.l.f. Beauty, NYX Cosmetics, and other personal care brands shell out for Super Bowl ads
Marketers pay a premium for the exposure the Super Bowl offers. The cost of a 30-second Super Bowl ad has
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Christmas Lure Of Mariah Carey
She’s going through a major rebrand right now,” says Stacy Jones, founder of the LA-based marketing agency Hollywood Branded, adding
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BBC News Oscar Economics
She’s going through a major rebrand right now,” says Stacy Jones, founder of the LA-based marketing agency Hollywood Branded, adding
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Harry and Meghan’s recent rebrand and what the future has in store for them
Meghan Markle’s collaboration with WME suggests an ambitious expansion and diversification of her brand,” says Stacy Jones, CEO and founder
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What’s next for Meghan, the disappearing duchess?
But she might need to change tack first. “She’s going through a major rebrand right now,” says Stacy Jones, founder
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Top 5 beauty Collaborations Trends
His courtroom demeanour, characterised by moments of loud and obstinate testimony, mirrored the intensity often seen in his film roles.
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How much did Robert De Niro’s trial tell us about the man behind the movie tough-guys?
His courtroom demeanour, characterised by moments of loud and obstinate testimony, mirrored the intensity often seen in his film roles.
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Robert De Niro Trial
Welcome back to Scripps News. Live on. Do Walters in Atlanta. A major decision late today involving actor Robert De
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Meghan Markle’s Acting Comeback? What We Know
In November, Stacy Jones of marketing agency Hollywood Branded, told British daily The Times that Markle would consider a return
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KAHI: DIscover Hollywood’s #1 Korean Skincare Brand
Drawing on decades of pop culture strategy expertise, Hollywood Branded CEO Stacy Jones strategically catapulted KAHI into the spotlight. Partnering
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Taylor Swift’s Power Era: Why The Billionaire Pop Star Is One Of The World’s Most Powerful Women
Thanks to the record-breaking success of the Eras tour, Swift became a billionaire in October — making her the rare
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It’s the Fergie show: the duchess is queen of daytime TV
“Some American audiences find her to be refreshing and engaging, others have criticised her for being awkward or irritating,” said
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Taylor Swift – Billionaire Babe
“Every endorsement, partnership and business move she makes is part of a broader, meticulously-constructed plan,” Stacy Jones, founder of marketing
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‘A great economist’: Taylor Swift Hits Billionaire Status With Blockbuster Eras Tour
According to a report by Forbes last month, the 33-year-old pop princess has finally hit the ten-figure net worth –
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Taylor Swift Is Now Reportedly A Billionaire
The report breaks down Swift’s fortune, claiming $400 million comes from the “estimated value of music released since 2019” when
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‘Bloomberg’ Reports That Taylor Swift Is Officially a Billionaire!
Meanwhile, Taylor’s Eras Tour concert film broke AMC records in its first day, bringing in a reported $26 million. It’s
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Billionairess Era? Taylor Swift Officially Joins the 10-Figure Club
Beyond the success of her Eras Tour and the movie based on it, the pop star is now a billionaire,
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Taylor Swift is a billionaire at 33 as her Eras Tour fills stadiums around the world
According to a new Bloomberg News analysis, Taylor has a net worth of $1.1 billion, which was given a leg
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‘Bloomberg’ Reports That Taylor Swift Is Officially a Billionaire!
Taylor Swift has officially joined the elite ranks of the richest people in the world and is now a billionaire
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Taylor Swift Has Entered Her Billionaire Era, According to Bloomberg
“Every endorsement, partnership and business move she makes is part of a broader, meticulously-constructed plan,” Stacy Jones, founder of the
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Taylor Swift Vaults Into Billionaire Ranks With Blockbuster Eras Tour
It’s touring, though, that’s emerged as one of the most lucrative endeavors for musicians. Their cut of gross ticket sales
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Writers and Hollywood Studios Reach Tentative Deal Amid Ongoing SAG-AFTRA Strike
Source: Scripp News
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Hollywood Faces Double Union Strikes: Impacts And Prospects
Stacy Jones is the founder/ceo of LA pop culture agency Hollywood Branded and host of Marketing Mistakes (+ How To Avoid Them)
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Fame Beyond The Silver Screen: Kate Beckinsale’s £30,000 Instagram Empire
She danced, she twerked and she sang. She changed from a figure-hugging sparkling silver bodysuit into a slinky red peekaboo
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How HBO’s ‘The Idol,’ With A Little Help From Valentino, Rewrote The ‘Pretty Woman’ Playbook
In the third episode of the controversial HBO series “The Idol,” Jocelyn, a pop star played by Lily-Rose Depp, and
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Age Is Just A Number: How Martha Steward Changed The Game
Martha Stewart, the Iconic Trailblazer, Graces Sports Illustrated Swimsuit Cover at 81 Martha Stewart, the beloved lifestyle entrepreneur, has once
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Will Smith Talks About Oscars Slap In First Major Interview
Pop culture expert Stacy Jones spoke with Newsy about Will Smith’s strategy to rebuild his rapport with fans after slapping
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The ‘Euphoria’ Effect Is Turning Costume Designers Into The Next Influencers
Make room, Hollywood stylists: costume designers are poised to be the next influencers. Mesh tops, strappy dresses and lace-up-the-leg sandals
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The Breakout Star of ‘Bullet Train’ Is…a Water Bottle?
The action film “Bullet Train” features a starry cast playing a group of assassins aboard a high-speed locomotive in Japan.
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TV Insider’s Hollywood (un)Branded Lounge
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Players on Paramount+: The most valuable esports brand exposure deal you’ve never heard of
I’ll admit it, I was nervous when Paramount+ announced that it would be making Players, a mockumentary centred on Riot
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Streaming video sites are opening a whole new world of virtual product placement
In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like,
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Amazon pushes “virtual placement marketing”! Putting products through AI technology is more friendly to local audiences
“Audiences just want to skip the ad,” Forrester analyst Mike Proulx told The New York Times. In a recent survey by
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Ryan Seacrest Business Collapsed? Future of Host’s Skincare Line Revealed
As of writing, the website for the skincare line is still live, but no products are available for sale. However,
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‘Stranger Things 4’ product visibility is worth up to $25 million for Coke, Jif and other brands
“Stranger Things” is no stranger to shilling things. The fourth season of the hit Netflix series continues the show’s tradition
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Why Aren’t Influencers Talking About Roe v. Wade?
Since Politico published a leaked version of a Supreme Court majority decision draft potentially overturning Roe v. Wade, many mainstream
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Rum Diary Hangover: One Time Co-Starts And Lovers Depp And Heard Now In Bitter Fight
Source: Morning Rush
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Así puede Netflix potenciar sus acuerdos de marca en torno a series como ‘Stranger Things’ y ‘Bridgerton’ ahora que planea
El cambio de rumbo de Netflix respecto a la publicidad ha hecho que este gremio salive ante la perspectiva de conseguir
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