HVAC SEO - Two men are inspecting and working on an HVAC unit outdoors. One, in a cap and sunglasses, diligently adjusts the system while the other observes closely. Surrounded by tools and rocky ground next to a building, they're focused on optimizing local efficiency. Tim Brown on the right, runs Hook Agency helping clients with HVAC Local SEO, and Nick Thelen of Thelen Mechanical on the right shows him more about his business so Tim and his team can get better about at marketing that company efficiently and effectively. This strategy sets Hook Agency apart from it's many competitors because they get down in the trenches, and actually get stuff done with context from their clients industries, and is very niched allowing them to get better with every client. SEO HVAC Directories

Featured Article

Local SEO for HVAC Contractors: 7 Tips to Get Higher on Maps

date posted

Sep 30, 2024

read time

4 Mins
Uniformed worker sprays lawn for pests beside a white service van in a sunlit residential area—ideal for pest control blog content. Pest Control
date posted

02/16/26

read time

9 Mins

15 Pest Control Blog Post Ideas That Drive Local Leads in 2026

Most pest control blogs look like they were written to impress Google from 2012. “What Do Ants Eat?” “Interesting Facts…
A man in a colorful shirt stands before a graphic with roofers and bold text: "How to Compete with Private Equity in Roofing. Roofing
date posted

02/12/26

read time

7 Mins

How to Compete With Roofing Private Equity

Two years ago, your market finally made sense. Prices were up. Customers understood value. You could sell a quality roof…
Contractor in tool belt reviews tablet in bright modern living room, likely analyzing Google Ads. White walls, grey sofa, plants. PPC
date posted

02/12/26

read time

10 Mins

The Future of LSAs, AEO & Google Ads for Contractors 2026

Google Ads for contractors 2026 aren’t going to play nice. LSAs are more crowded than ever, AEO is quietly rewriting…
Two women at desks in a warm office review home services marketing budgets; one gestures, smiling, with a Christmas tree behind her. Branding
date posted

02/11/26

read time

8 Mins

Is Your Marketing Budget for Home Services Enough to Compete Locally?

If you are spending two or three thousand dollars a month on marketing and wondering why the biggest companies in…
Man at wooden table types on laptop showing AI search for roof replacement cost; screen highlights Hook Agency's expertise. AI
date posted

02/09/26

read time

7 Mins

The Complete Guide to Brand Authority & E-E-A-T in AI Search

Search does not feel the same anymore. Because it is not. AI answers show up before rankings. Summaries decide who…
Construction worker in safety vest analyzes Roofing Facebook Ads on laptop and phone, viewing charts and house images onsite. Roofing
date posted

02/06/26

read time

7 Mins

Are Roofing Facebook Ads Actually Worth It, or Just a Money Pit?

You do not launch roofing Facebook ads because you want more likes. You launch them because Google clicks are expensive…
Top three HVAC repair businesses in Chicago, with ratings, addresses, map locations, and actionable website and directions links. HVAC
date posted

02/05/26

read time

13 Mins

Winning Strategies for HVAC Local SEO

As you might expect, the HVAC industry is extremely competitive. A total of 145,142 Heating & Air-Conditioning Contractors businesses are…
In a bright, modern office, two women work at separate desks—one typing, one researching top SEO companies for 2026. Search Engine Optimization
date posted

02/05/26

read time

8 Mins

7 Steps to Choose an SEO Company in 2026

Trying to choose an SEO company in 2026 as a roofer, HVAC, or plumbing business is exhausting. Every agency claims…
Laptop on workbench shows speedometer and loading bar, indicating site speed issues; man in background sits among tools. Web Design
date posted

02/04/26

read time

8 Mins

Does It Matter If My Website Loads Slow? Customers Don’t Care… Right?

If your website loads slow, you might assume customers do not care as long as your phone number is easy…
Circular chart with 139 top HVAC questions by type, search volume (365K), and CPC ($57.1) for actionable keyword insights. HVAC
date posted

02/02/26

read time

6 Mins

139 of the Most Commonly Asked HVAC Questions

I shared this resource in my talk at AHR, and a lot of people asked for it afterward.So instead of…
Man indoors with smartphone, blurred TikTok logo and heart icons behind him, representing TikTok engagement and benchmarks. Social Media
date posted

01/30/26

read time

8 Mins

2026 TikTok Benchmarks: Marketing Moves That Make Brands Go Viral

Are you meeting your TikTok benchmarks for marketing this year? They say Instagram is the go-to platform for architects looking…
Bearded man monitors AI search rankings on a computer at Hook Agency office desk with hard hat, keyboard, and mouse visible. AI
date posted

01/28/26

read time

8 Mins

How To Track AI Search Rankings Like a Pro in 2026 (Tools, Setup, & Tips)

Did you assume that Google search is dead? No, it didn’t stop working; it just stopped behaving predictably. The ranking…
A woman in a red plaid shirt stands outside her home, engaging with a clipboard-holding pro about qualifying roofing leads. Articles
date posted

01/27/26

read time

8 Mins

Good vs Bad Roofing Leads: Learn the Difference Now

Every roofing contractor wants leads. The more, the better… right? Not exactly. You need to understand the good vs bad…
A woman in a yellow sweater leans on a desk as PPC trend graphs display on monitors in Hook Agency's modern, organized office. PPC
date posted

01/25/26

read time

7 Mins

6 PPC Trends for 2026 for Better Marketing Performance

2026 PPC trends tell us a curious tale about home services in America. Running PPC campaigns as a contractor can…
Five Loreniz team members stand in front of their branded van, prepared to grow their home service business. Leadership
date posted

01/24/26

read time

19 Mins

Leadership for Home Service Business Owners: How to Lead, Sell, and Grow in a Crowded Market

At some point, growth stops feeling exciting and starts feeling expensive. More people. More overhead. More decisions are landing on…
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bold light gray “DOPE” icon
ROOFCON logo in bold gray
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Gray "RILLA" logo
The Aeroseal logo shows "aeroseal" in lowercase with clustered dots on the left, symbolizing precision and lead generation focus.
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Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

A woman with long, wavy brown hair stands confidently in front of a black brick wall, embodying Tim Brown's iconic urban style. She wears a black top and accessorizes with a heart pendant gold necklace.
- Sydnee Olsen, Sales Lead
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