The Real Reason Sponsored Content Doesn’t Renew
Why doesn't sponsored content renew? The answer is structural, not circumstantial. Most associations approach content sponsorship with a transactional mindset—the same playbook they use for event inventory. This article explores why that approach fails, what partnership-driven sponsorship looks like, and how associations can shift from one-off placements to programs that sponsors renew. Includes actionable steps to start building recurring non-dues revenue through content this week.
