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We support leaders

in achieving their most ambitious growth targets.

Say hy!

Our heritage:
the best of four worlds

 

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    AXEL SPRINGER
    inspired us.

    Europe’s leading media group was our principal investor for many years and serves as a role model for successful transformation through digital business models.

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    CORPORATES
    taught us.

    We know your end of the table. Our team has worked in companies like Zeiss, Lufthansa, ProSieben, Audi, Vodafone and knows innovation pitfalls and key success factors.

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    STARTUPS
    shaped us.

    Many of us have founded startups ourselves or worked in early-stage startups. We bring our entrepreneurial spirit to our customers.

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    CONSULTANCIES
    trained us.

    We are out-of-the-box thinkers. Many of us have worked at consulting firms like Kearney, BCG and Simon-Kucher, but wanted to do things differently.

Rethinking SaaS Pricing –
Benchmarks from 4.000+ Software Profiles

Get exclusive access to the “SaaS & AI Pricing Report 2026” report by hy x OMR Reviews – featuring data-driven insights on AI-based pricing, usage-based models, and the most successful monetization strategies in the German-speaking SaaS market.

To the report

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Our impact:
8 Years. 275+ Clients. 600+ Projects.

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Award-winning consulting.
Recognition and prizes for our expertise:

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What our clients say about us:

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Thanks to hy's entrepreneurial experience, we could define an agile expansion concept for a new market.
Frank Kleiner CEO Harry Brot
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Thanks to hy's expertise, we were able to find the optimal pricing strategy for our buy & build case.
Dr. Toni Schmidt Partner FLEX Capital Management
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hy is our key to the startup ecosystem. Through perfect networking, we established our venture in just a few weeks.
Matthias Hoyer CEO Hoyer Handel
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With hy, we can accelerate our business projects quickly and easily.
Marc Wille CEO CUBOS
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hy's employees are not consultants to us, but important companions and supporters on our journey.
Dr. Hadi Saleh CEO CeramTec
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hy recognizes the 'so what' for its customers – very valuable for our strategic work.
Antje Leminsky Former CEO Grenke
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Being supported by hy in digital M&A activities greatly adds value to our business.
Rüdiger Behn CEO Waldemar Behn
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The team was highly responsive to our challenges, and the hands-on mentality delivered results quickly.
Sven Siering CEO vent.io
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hy has an excellent overview of new B2B business models. For us, an ideal balance between intellectual derivation and applicable conclusions.
David Doyle VP Strategy & Innovation Lufthansa Technik
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New digital business models in the industry are tricky, but with hy, we have found the right one for us.
Dr. Philipp Sauter Former Head of Corporate Venturing Trumpf
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The hy consultants convince me with their authentic experience and hands-on attitude.
Michaela Bessell Head of Ecosystem Henkel dx
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The hy team understands the challenges of innovation units, startups and corporates and impresses with power and empathy.
Patrick Wirth Managing Director Baloise Mobility
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hy complements our technical experts in our innovation program as a Co-Preneur.
Sebastian Tietz Director Open Innovation Bosch
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The hy team can be measured by results. Their fee is linked to the upside of the project. No consultants go that far, only entrepreneurs.
Dr. Andreas Spiegel Founder DRS Investment
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With hy's "Pricing Friends", I have the ideal sparring partners for pricing and sales issues.
Joanna Albrecht Vice President Deutsche Private Equity
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hy adapts their solutions strongly to the customer and their needs, instead of working with ready-made solutions.
Boris Klenk Investor GENUI
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hy's analysis was pragmatic, concrete, and to the point: a clean inventory.
Dr. Joachim Dettmar Operating Partner IK Partners

Achieving your ambitious growth goals together

In a world full of turbulence, it is crucial to keep your focus on ambitious growth goals. At our company, growth is at the heart of everything we do. We understand the diverse challenges that can arise in pursuit of these goals. With our comprehensive consulting services, we are prepared to assist you with all your questions regarding your growth ambitions. Together, we will develop tailored strategies to help you achieve your objectives and drive your company forward successfully.

Strategy & Innovation

We turn your ambitious growth goals into reality.

As entrepreneurial partners acting on your behalf, we make growth a clear and actionable decision. We decode markets, validate opportunities, and unlock new revenue streams — independently, data-driven, and with full entrepreneurial responsibility.

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  • Strategy & Market Decoding

    We develop winning growth strategies, identify untapped market potential, and support organizations throughout the entire innovation process.

  • Venture Building & Scaling

    We develop and scale new business models—from MVP to profit center.

  • Partnering & Venture Clienting

    We turn our network into our clients’ network and seamlessly integrate the best startup solutions into your processes.

  • Validation & Due Diligence

    We understand complex market dynamics. We minimize risk by testing business ideas and delivering clear go-or-no-go recommendations.

Pricing & Sales

hy connects leading experts to monetize scalable digital business models. We don’t develop theory-only models, but use our operational experience to ensure that all concepts are put into practice.

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  • Pricing from A to Z

    We identify pricing potentials, quantify them according to business value, work them out and – most important – implement them.

  • Digital Sales

    We develop digital sales approaches to address new target groups and serve them profitably.

  • Go to market

    Pricing, sales, market access – our team of entrepreneurs provides the optimal growth setup for new business models.

  • Value Creation

    We develop ambitious growth plans for private equity-managed companies and measure ourselves by their success.

Digital Assets & Tokenization

The way business models are operated today will change fundamentally. Current platform business models will be replaced by “token economies.” Immersive experiences in the “metaverse” are changing the way we communicate, shop and work, bringing the real and virtual worlds ever closer together.

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  • C-Level Agenda Setting

    Together we decode “buzz words” as well as use cases and provide orientation for the strategic agenda.

  • Web3 Adoption

    We support and accelerate Web3 native companies to market within the hy ecosystem and the European Union.

  • Web3 Pioneers

    We systematically promote your Web3 talents and offer educational and networking opportunities beyond company boundaries.

  • Web3 Opportunity Check

    We analyze your market environment with regard to Web3 & Metaverse, identify disruption risks and define growth opportunities.

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redefine consulting

A team of former founders and executives with corporate experience. Trained in consulting and corporate innovation units and shaped by startups. United by the idea of a new kind of consulting.

Join us

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