Ian Reppel

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PMF: Product/Market Folklore

Ask a product manager about PMF and they will almost certainly rattle off the Sean Ellis test with its 40% threshold. What few realize is that it’s mostly rubbish.

17 Feb 2026

The Quantum Cradle

What if the origin of life was not a one-in-a-zillion fluke, but a physical inevitability, solved by Earth’s crust acting as a quantum search engine?

15 Feb 2026

Reimagining Private Health Insurance in Argentina

What if private health insurance in Argentina is broken on purpose? ReSalud is a blueprint for a buildable digital insurer: regulated infrastructure with a product surface, an operating model, and unit economics that work!

21 Jan 2026

The Mind as a City

Consciousness is best understood as a system, not a single entity.

18 Jan 2026

Ralph Wiggum as a Degenerate Evolutionary Search

Ralph Wiggum works because it is a degenerate evolutionary search algorithm.

18 Jan 2026

The Missing Middle of Machine Learning Infrastructure

The hard part of machine learning is not serving features but deciding what they are.

13 Jan 2026

Define Once, Rewrite Anyway

A feature in machine learning is only defined once—until you demand it be correct.

12 Jan 2026

Beyond Oracles: LLMs as Question Machines

It’s not a bad thing finding out that you don’t have all the answers. You start asking the right questions.

03 Jan 2026

The Spectral Gap Problem in Quantum Annealing

Quantum annealing promises quantum advantage, courtesy of quantum tunnelling. But a single, elusive quantity, the spectral gap, determines whether it works. And in almost all interesting cases, that gap is either vanishingly small, unknowable in advance, or both.

01 Dec 2025

The Ones Whose Light the World Dimmed

A lament for the gentle, and a reckoning with the rain that soaked them.

29 Nov 2025

A Vision for a Calmer World

Imagine a world that is less angry, less anxious, less stressed.

26 Nov 2025

The Cost of Calm

Stress, anger, and anxiety do not only fray lives, they cost the global economy on a colossal scale.

25 Nov 2025
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