About Us
Our Story
Patient harm is now the third leading cause of death and suffering after heart disease and cancer.
In surgery and childbirth, the single common cause of indefensible harm is retained surgical swabs, also called sponges. This leads to reoperation, infection and in rare instances, death.
The current method, manual swab counting, isn’t reliable enough. Human error is inevitable.
We knew there had to be a better way. So we built it.
A simple device. Smart design.
Each swab is docked into our swab counting technology, where AI-powered computer vision verifies the count before and after the procedure.
Doc. Count. Scan. Verify.
Job done. Swab counting done better.
Our Mission
Our mission is to transform patient safety by ensuring smarter protocols that aim to eliminate Never Events (N.E.’s).
Our Vision
Ensuring Every Count, Protecting Every Patient – because no mistake is acceptable when it comes to surgical safety.
The Hidden Crisis in Surgical Safety.
Retained surgical swabs are the single most common cause of avoidable harm in surgery and childbirth, leading to severe patient suffering, systemic failures, and financial burdens for healthcare providers.
-
557 surgical swabs retained in the UK between 2012-2022.
-
39 never events occur weekly in the US, with 68% being retained swabs.
-
£70M in NHS litigation payouts over 10 years.
-
Worldwide cost of $2.1 billion annually.
Meet Our Team
Meet the team of clinicians and innovators driving change in the MedTech space.
Aditi Desai
CoFounder & Director
Kiran Desai
CoFounder & Director
Hakeem Adebiyi
Strategic Advisor
Aatman Hatkar
Financial Analyst
Kate Pyms
Commercial Strategy Advisor
Peter Brennan OBE
Medical Advisor
Key Value Proposition
iCount is a precision-engineered, intelligent surgical counting solution designed with and for clinicians. It was designed to support surgical teams ensuring swabs are counted accurately and efficiently. With an intuitive docking mechanism with computer vision, AI enabled verification, iCount helps reduce manual errors in swab tracking, supporting efficiency in high-pressure environments without disrupting workflow
Our technology is:
- Clinician centred and easy to adopt
- Designed for global health systems, adaptable to your protocols.
iCount supports safer surgeries, for every team, in every theatre, maternity and procedural setting.
