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Makeup That Makes Your Skin Better ™

Shop formulas that look like skin and act like skincare.

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Curated Favorites

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The Audrey Hobert Edit

Shop the artist's limited edition lip set + tote bag.

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The Art of the Eye

We’re celebrating one year of Eye Stylus Shadow Stick’s rich, award-winning color.

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Become a VIP

Enjoy redeemable points, early access, personalized recs, and more.
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Shade. Set. Match.

Take a short quiz to find your perfect makeup products + shades.
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Keep ‘Em Coming

Start a subscription to get 10% off+ free shipping—forever.

We've planted over 1 million trees so far—and we’re not stopping there.

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Growth Mindset

1% of Super Serum Skin Tint SPF 40 sales support reforestation.
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No Time to Waste

With PACT, we help keep beauty packaging out of landfills.
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Don’t Be Cruel

All of our products are cruelty-free and Leaping Bunny Certified.
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“My skin looks + feels the healthiest it has ever been.”
Shop Skin Tint
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“My face glows when I use it!”
Shop Face Milk
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“Holy grail of mascara”
Shop Limitless Mascara
“A brand built with intention, offering makeup that makes your skin look and feel better.”
“...sensitive-skin friendly, nourishing cosmetics sure to impress any beauty minimalist.”
“It’s the genius, dual-sided brush that makes… Limitless Lash Mascara truly great.”