Shareholder Value Destruction following Tiger Wood’s Earlier Car Crash

Tiger Woods, the celebrated professional golfer, was in a car crash in 2020. This was his second widely-reported major smash-up. After the first crash—in 2009—economists calculated some of the economic knock-on costs to companies that had paid Woods to endorse them or their products and services. They reported details in a study: “Shareholder Value Destruction […]

Prestige-car ownership and sex attractiveness ratings [research study]

Those who wish to appear irresistible to others can always try sitting in a prestige car, say a Bentley Continental GT, in an attempt to boost their attractiveness. But, according to a 2010 research project conducted at the School of Health Sciences, Centre for Psychology, University of Wales Institute, UK, this strategy might work considerably […]

Improbable Research