We Simplify Your Marketing, So You Can Run Your Practice.

Marketers. Advisors. Problem Solvers.

Independent practices face growing pressure from hospital networks and private equity. We deliver clarity, creativity, and leading-edge strategies so you can thrive without losing your independence.

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Who We Are.

Who We Are.

We’re an attentive, full-service strategic healthcare marketing agency using strategic solutions to simplify your medical marketing and deliver measurable growth.

Our specialized team of medical marketing experts bring decades of experience and proven strategic leadership to the table (or board room or Zoom meeting) to help you achieve more in less time.

Marketing Agency for Medical Practices

20 Years Powering Independent Practices

Our done-for-you marketing services deliver the strategy, technology, and hands-on team needed to support real practice growth. With more than 20 years of experience, our U.S.-based agency partners with independent healthcare practices, startups, and professional service organizations to plan, execute, and manage marketing end-to-end. Every engagement includes a dedicated account manager who ensures alignment, clarity, and continuity,so your marketing works as a connected system, not a collection of disconnected efforts.

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Practices

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U.S. Based

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Years in Business

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Professional Services

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Start-Ups

Our Solutions.

Our Solutions.

Healthcare is all about improving outcomes. We believe your marketing and communication strategy should be, too. That’s why our solutions simplify the complex world of healthcare marketing, motivate change, and deliver healthier, measurable outcomes for all. In other words, we use research to anticipate trends, control the conversation around your business, and then deliver the right message to the right audience at the right time. Here’s how.

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Nurse meeting with her patient

Specialties

Our specialties reflect the realities of modern healthcare,not templates. Each discipline we support comes with its own regulations, patient expectations, referral patterns, and growth challenges. From mental health and orthopedics to ophthalmology, primary care, and specialty practices, our strategies are shaped by firsthand experience inside each category. That means smarter positioning, more relevant messaging, and marketing systems built to support how each practice actually operates.

Independent pharmacies thrive by doing what big chains can’t—delivering personalized care, specialized services, and deep community trust. Whether you offer compounding, specialty therapies, or both, your marketing should reflect the expertise and independence that set you apart. Insight Marketing Group understands the regulatory complexity, clinical nuance, and fast pace of independent pharmacies. We help you promote custom compounds and specialty services clearly and compliantly, support prescriber and patient education, and strengthen visibility without disrupting daily operations. The result is marketing that reinforces your clinical value, protects your independence, and builds lasting trust with providers and patients. Find out more.

Gastroenterology care is often sought when patients are uncomfortable, frustrated, or unsure where to turn next. Insight Marketing Group understands how those moments influence search behavior, referral decisions, and appointment follow-through. We focus on making complex care pathways easier to understand, positioning your physicians as trusted problem-solvers, and supporting growth without adding strain to scheduling or staff. Find out more.

ENT specialists treat everything from chronic quality-of-life issues to highly technical surgical conditions. That range creates a marketing challenge most agencies oversimplify. Insight Marketing Group understands how to communicate breadth without confusion and specialization without overstatement. We help ENT practices clarify services, strengthen referral relationships, and remain visible to patients who often do not realize care is needed until symptoms escalate. Find out more.

Fertility care is deeply personal, highly researched, and emotionally charged. Insight Marketing Group understands that success in this space is driven not by aggressive promotion but by confidence, education, and trust built over time. We help fertility practices communicate outcomes, expertise, and care philosophy in ways that respect patient sensitivity while supporting growth and long-term reputation. Find out more.

Mental health providers navigate a landscape shaped by access challenges, ethical boundaries, and growing demand. Insight Marketing Group understands how patients seek care quietly, cautiously, and often under stress. We focus on removing friction, building credibility, and helping practices communicate availability, specialties, and care models clearly, while respecting the responsibility that comes with mental health marketing. Find out more.

Ophthalmology practices often serve patients across decades of care, from routine eye health to life-changing procedures. Insight Marketing Group understands how to balance medical authority with approachability, and elective services with clinical necessity. We help practices educate patients, differentiate specialties, and maintain visibility in competitive markets without sacrificing trust or professionalism. Find out more.

Orthopedic patients are rarely shopping casually. They are in pain, under pressure, or facing decisions that affect mobility, work, and performance. Insight Marketing Group understands how urgency, referrals, and outcomes shape orthopedic growth. We help practices connect with patients at the right moment, support specialty service lines, and reinforce credibility with employers, athletes, and referring providers. Find out more.

Primary care physicians are expected to be accessible, comprehensive, and trusted, all at once. Insight Marketing Group understands the challenge of growing a primary care practice while maintaining continuity and patient relationships. We help practices communicate access, services, and care philosophy clearly, supporting patient acquisition and long-term retention in increasingly competitive markets. Find out more.

Vascular and vein conditions are often misunderstood, underdiagnosed, or delayed until symptoms worsen. Insight Marketing Group understands how education drives demand in this category. We help practices clarify when treatment is appropriate, reinforce physician expertise, and guide patients from awareness to action without sensationalizing care or outcomes. Find out more.

Women’s health practices serve patients through preventive care, complex conditions, and major life transitions. Insight Marketing Group understands that messaging must be informative, respectful, and grounded in trust. We help practices communicate services and specialties in ways that empower patients, strengthen long-term relationships, and support growth across OB-GYN and women-focused specialty care. Find out more.

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The way they individualize for your practice… is incredible.

The way they individualize for your practice… is incredible.

Joseph W. Greene, M.D.
Orthopaedic Surgeon, Co-founder
Louisville Hip and Knee Institute

CLIENT STORY

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What We’re Known For.

What We’re Known For.

Wit

[wit] – noun

Mental sharpness and inventiveness; keen intelligence.

Grit

[grit] – noun

Possessing indomitable spirit. Having a drive for achievement regardless of upbringing or situation. Earning success in the trenches through hard work.

Why Insight Marketing Group?

Trusted by providers across the country, we’ve spent more than two decades partnering with healthcare organizations that value clarity, accountability, and results. Our experience spans independent medical practices, growing groups, and specialty providers, with an approach grounded in research, transparency, and long-term collaboration. Rather than overpromising, we focus on building trust through consistent execution, clear communication, and outcomes our clients are comfortable standing behind,often letting their experiences speak louder than we ever could.

What Sets Us Apart

  • Research-driven strategy rooted in
    healthcare-specific insights
  • You own everything we create, no lock-ins, no ambiguity
  • Dedicated account team for continuity and alignment
  • Consistent reporting and performance analytics
  • Transparent, straightforward pricing
  • No long-term contracts
  • Simple, efficient onboarding
  • Over 20 years of focused healthcare
    marketing experience