20 Years Of Experience Towards Your Success
These resources are designed as a place of discovery for leaders and teams looking to grow with clarity and confidence. Inside, you’ll find a curated collection of podcasts, webinars, articles, e-books, and case studies created to help you make smarter decisions and stay ahead of change. Everything here is shaped by more than 23 years of hands-on experience and continually updated to reflect what’s working in today’s market. Whether you’re exploring new ideas, evaluating strategies, or looking for proven approaches you can apply to your own organization, these resources are here to support the long-term success of your business.
Webinars
Articles
E-books
Why Does Marketing Matter Anyway?
Why Does Marketing Matter Anyway?Simple. Because Patients Don’t Find You Like They Used To.
Last year alone, 77% of patients used search prior to booking an appointment according to Google.
In the age of self referrals, you have to be found when patients are looking for you. Once you are found, you have to establish trust and expertise in, oh, about five seconds or less to convert the searcher into patient.
If you choose to go the route of doing this yourself, the resources below can help get you up to speed on what’s going on in the world of marketing for medical practices – specifically on the digital front.
If you’d rather have us do it for you, reach out and let us know.
Our Latest Resources
Here’s a few of our most recent resources to help you attract and retain more patients.
Ep. 370 | Beyond HIPAA: Navigating the New Wave of Digital Privacy Lawsuits
In 2026, the landscape of digital privacy in healthcare has shifted dramatically. It’s no longer just about staying HIPAA compliant; it’s about navigating a "wild west" of
Ep. 369 | State of Social 2026: How Your Practice’s Reputation Is Being Built Without You
In this episode, Jennifer and Corey break down Brandwatch’s State of Social Media 2026 insights (based on 910M online mentions) and translate what they mean for healthcare
Ep. 368 | How Patients Choose Doctors in 2026: What the Press Ganey Data Reveals
In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying
2026 Healthcare Reset: What Independent Pharmacies Need to Prepare for Now
As we head into 2026, independent pharmacies are facing a hard reset in how healthcare is regulated, marketed, and delivered. From tightening scrutiny around tracking and consumer
What Clients Are Saying
“Thank you so much for all you do. I can focus on treating my patients and know you have everything under control.”
“Insight Marketing Group is amazing – always making sure we stay relevant and progressive in all marketing efforts. They are on target every time making sure that we are on top of our advertising game. Patients love our website finding it welcoming and easy to navigate.”
“Insight is always one step ahead. It’s great to know that when I come to them with a new product or marketing idea, they’ve likely already researched it, vetted it, and can make an educated opinion on the best application of it for our practice.”
“LOVE working with all of you at IMG! You all go out of your way to make things so easy for us!”
“As our practice continues to grow and evolve, IMG is a key strategic partner. Their team helps us maintain our brand, leverage our online presence and reputation, and professionally introduce new services to our community. IMG does what we could never do alone.”
“As our practice continues to grow and evolve, IMG is a key strategic partner. Their team helps us maintain our brand, leverage our online presence and reputation, and professionally introduce new services to our community. IMG does what we could never do alone.”
