We take photos.
We capture images.
We grab shots.

But we are not just about taking.
We are also about giving.
And creating generous moments.

When an instax™ camera is
added to any situation,
something magical happens.

People are drawn together.
To click and create.
To see what develops.
To pass and share.

This is a generous camera.
Designed by a generous company.
For a generous generation.

Because we know an instax™
photo isn’t something you take,
it’s something you give.

don’t just take,give.™