As advertising budgets continue to shift towards social media and digital video, marketers are following where attention, culture and consumer decisions now live. But as spend enters these environments, control increasingly shifts to algorithms and fast-moving content ecosystems — making...
Increase working media spend, achieve a 33% uplift in conversion rate, and save time with automated optimisation across leading DSPs with no manual oversight required. The programmatic ecosystem is increasingly complex. Multiple DSPs, SSPs and publisher relationships make it difficult...
Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms....
Advertisers & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co innovate new ad tech solutions, and set the global standard for media quality.
A global leader in media measurement and optimization
Our solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive results with granular data delivered in real time.
Measure the quality of your campaigns to optimize performance on every screen and every device.
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
Get the insights you need to decode industry trends, capture consumer attention, and drive better results with the IAS Insider.
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
