Smart Commercialization
for Agriculture

Most companies are still following the same commercial playbook, but rebates, slogans and broad campaigns no longer move adoption.

INTENT helps agricultural companies modernize their commercialization efforts with data and technology. Our system combines FarmerTrials validation, INVISION for structured field data, INNOVA for decision support, and integrated services for end-to-end execution and strategy.

Align your product, sales, marketing and leadership teams around one system, with one source of truth, powered by tools built for today’s market.

The result: better launches, confident decisions and stronger farmer adoption.

Smart Commercialization
Starts Here

Smart Commercialization is INTENT’s modern approach to bringing products to market. We combine software, services, and on-farm validation to give you one connected system for faster, cleaner execution, from early trials to commercial rollout.

If your team is stretched, your timelines are tight, and your tools aren’t working together, we can help.

Software

BUILT FOR AGRICULTURE

Manage trials, monitor performance, and align teams with one connected platform. INVISION tracks field activity and organizes your data in real time. Add INNOVA for scenario planning and strategic decision-making.

Services That

KEEP YOU
MOVING

Our team can manage your entire commercial program or support where needed, with full strategic planning, project oversight, agronomy, data processing, and farmer engagement.

On-Farm
Access
That Scales

Our FarmerTrials Network connects you with 2,000+ independent growers in North America and Brazil, giving you immediate reach and real-world validation.

INTENT IS TRUSTED ON MILLIONS OF ACRES,
ACROSS HUNDREDS OF PROJECTs

0+
Acres in INVISION
0+
Hours in the Field
0+
Farmers in the Network

HOW INTENT DELIVERS

SOFTWARE

Smart Commercialization platform that supports every stage of your commercialization plan.

INTENT’s software doesn’t just manage field trials, it helps commercial teams plan, track, and scale products more effectively. INVISION gives you control over in-field execution, while INNOVA helps you test strategy, target markets, and align your team around the right moves.

FIELD TRIAL SERVICES

An experienced team, supporting where you need them.

From project management to agronomy, GIS, and data support—our services team works as an extension of yours. We help you run trials more efficiently, without compromising on quality.

FarmerTrials Network

Real Farms. Real Farmers. Real Results.

Access over 2,000 independent growers across North America and Brazil. Get your trials placed quickly, executed consistently, and get data returns you can trust.

Why it Matters

Smart Commercialization isn’t just a nice-to-have. It’s how ag companies win in a market that’s more competitive, fragmented, and fast-moving than ever.

Companies that modernize their approach will:

  • Launch with confidence – no more blind spots between R&D and adoption

  • Cut waste – stop spending on campaigns and strategies that don’t deliver

  • Align faster – get product, sales, marketing, and leadership on the same page

  • Earn trust – deliver what farmers actually want: understanding of fit for their farm

  • Build advantage – make data a competitive edge, not a burden

INTENT makes this possible.
We combine data, technology and strategic services into one connected approach — built to deliver adoption on farm.

Because at the end of the day, outdated product commercialization is failing.
We’re here to fix that.

Image

Ready to help research the next farming innovations?

INTENT invites farmers to join our network of over 2,000 innovators who are eager to integrate the latest agricultural technologies into their operations. Participating in our FarmerTrials Network gives you the opportunity to shape the next innovations in agriculture, alongside INTENT.

Get Your Products to Market – Faster and with Fewer Missteps

Let’s discuss your commercial project needs. Connect with us today to get started.