When the Seahawks lost the Super Bowl on a last-minute interception, the decision was instantly called one of the worst in history. But was it really? Drawing from Annie Duke’s concept of “resulting,” we explore what this moment can teach ag commercial teams about making better decisions under pressure, and how Smart Commercialization helps close the gap between a product’s potential and its performance.

Let’s face it: field trials aren’t cheap, and they’re not easy. But in agriculture, they’re the backbone of making smart decisions about your products. For some companies, the DIY approach feels like the right move—after all, how hard can it be? The truth? Harder (and more expensive) than you might think.

The way we did things 10 or 20 years ago doesn’t work anymore. The market is faster, leaner, and more demanding than ever. At INTENT Canada, we’ve built a model that works for today’s reality—one that scales to meet your needs, fills in the gaps, and keeps you competitive in a challenging market.

Biological products are entering the market at a rapid pace, but many of these products are launched without a clear understanding of where, how, or when they should be used. Farmers deserve better. In this environment, data isn't just important, it's essential.

In a competitive agricultural market, relying on fragmented or incomplete data from traditional field trials simply won’t cut it. To stay ahead, businesses need reliable, comprehensive insights that allow them to make smarter, more effective decisions for the future.

Expanding into Brazil's agricultural market presents both opportunities and challenges. Brazil offers extensive arable land, multiple growing seasons, and a diverse climate conducive to various crops. However, navigating market dynamics, logistical complexities, and building local relationships require strategic support. INTENT’s expertise in field trial services, comprehensive data solutions through INVISION, regulatory guidance, and boots-on-the-ground support can help companies effectively manage operations remotely and successfully enter this dynamic market.

Discover the true origin story of INNOVA, the advanced data modeling platform transforming agricultural consulting. Learn how Randy Barker and Kevin Heikes founded INTENT to revolutionize the industry with actionable insights and cutting-edge technology.

A summary of perspectives from the Regenerative Agriculture and Food Systems Summit

Key takeaways from the 2024 World Agri-Tech Innovation Summit panel discussion.

CEO Randy Barker to speak at the summit about the journey of growth for INTENT.

ADAMA saw an unprecedented 100 percent return of trial data from farmers who tested their product.

Sustainable solutions and practices have to work at the farm-level to be widely accepted in the Ag Industry.

INTENT Launches Collaborative Pilot Program with Prominent Partner to Measure Sustainable Practices on Farm

Implementing change starts with the grower’s perspective on the farm.