Stop Guessing
Start Planning
INNOVA helps ag teams makes confident, strategic commercial decisions.
Part of INTENT’s Smart Commercialization system, INNOVA takes your disconnected data and turns it into clear direction. Whether you’re launching a product, targeting the right markets, or pricing for growth, INNOVA helps you move with focus, not gut feel.
AG Commercialization
is Broken
Commercial teams are under pressure to move fast. But disconnected systems, outdated assumptions,
and gut feel are still driving decisions. The result?
Inefficient Launches
with products
missing their ideal markets
Missed Opportunities
to optimize product placement
pricing and distribution
Slow Adjustments
to market changes,
increasing financial risk
Smarter Planning,
Better Outcomes.
INNOVA helps answer the questions commercialization teams face every day:
where to go, how to price, and how to grow.
INNOVA is for Agribusinesses
that need more from data
Product Planning
Market
Strategy
Pricing and Value
Commercial
Execution
Client Example #1
Targeting Fields with the Right Soil Profile
-
Client needed to find fields near a retail location with specific pH and soil coarseness
-
INNOVA visualized regional variability to highlight ideal target areas
-
Client can now drill down to field-level targeting within their retail footprint
-
Supported localized product targeting, along with their retail partner
Client Example #2
MOVING BEYOND THE TRADITIONAL CORN BELT
-
Client believed product would work best in traditional corn belt under high heat during a key growth stage
-
INNOVA modeled temperature and timing data against crop development
-
Identified zones just north and south of corn belt where target conditions aligned
-
Informed trial site selection and future sales focus outside of conventional zones
What Do You Need to Decide?
INNOVA helps commercial, marketing, and product teams make clear decisions, even when data is messy or incomplete. It’s built to answer the questions you’re already asking.
Frequently Asked Questions
INNOVA is a predictive modeling platform that transforms agricultural data into actionable information. Instead of just compiling the data, INNOVA uses the data to forecast outcomes, evaluate products and test market strategies before making critical decisions.
INNOVA offers three levels of modeling, allowing you to customize predictions based on your specific crops, regions, products, and business needs. You can layer proprietary data, fine-tune variables, and focus on specific areas of interest.
INNOVA seamlessly integrates with INVISION, allowing you to connect field and trial data directly into your models for even deeper analysis.
