Campaign Materials for California Jurisdictions
California jurisdictions and haulers are welcome to use I Recycle Smart campaign materials as is for local recycling education and outreach without permission.
California jurisdictions and haulers may cobrand these materials by adding their logo, website, and program name to I Recycle Smart ads and visual materials.
However, if California jurisdictions and haulers want to add the Turner the Recycling Turtle mascot or the iRecycleSmart logo to education materials they produce separately from CalRecycle, please submit an I Recycle Smart application, located at the end of the Guidelines for I Recycle Smart Campaign.
Training Resources for Jurisdictions
Campaign Overview
Presented December 7, 2022
Get information and support for your food recycling rollout with tools, resources and more on attention-getting ways to share food recycling information and support local behavior change.
Digital Marketing Strategies
Presented January 11, 2023
YouTube Coming Soon! | PowerPoint
Can digital marketing improve your recycling outreach? Get insights into what drives Californians to iRecycleSmart’s website and behavior change.
Measuring Impact on Recycling Behavior
Presented January 18, 2023
Does recycling education change behavior? Yes! I Recycle Smart’s campaign pilot program improved recycling contamination 50% with targeted recycling messages. Help customers recycle smarter!
Working with Social Media Influencers
Presented January 25, 2023
CalRecycle partnered with trusted California-based social media influencers to amplify proper sorting, food scrap recycling, and waste reduction messages. Curious? You don’t want to miss this one!
