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I WAS BORN

WITH THE

LAST NAME

HOLLER

and it’s become my purpose

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I have one core intention in everything I do:
to leave people, teams, rooms, and moments braver than I found them.

You were Born
to HOLLER,TOO.

Let's (re)define what
it means to HOLLER,
shall we?

“You’ll never get in this life what you aren’t brave enough to holler at.” – Judi Holler

LET’S WORK TOGETHER.

BEFORE WE HIT PLAY...
LET’S REWIND FOR A SEC

It’s 1989. A neon-clad, extra 12-year-old girl with six-inch bangs is floating on her waterbed, blasting hip-hop from a boombox—just trying to survive middle school and find her rhythm.

And yes, let’s get a slow clap for the bangs.
They had height.
They had ambition.
They deserved their own Aqua Net sponsorship.

That girl was me—little Judith. A.K.A. Judi Booty Fresh and Fruity.

What the photo doesn’t show is this: I was scared most of the time.

My world felt chaotic. Loud. Unpredictable. And I learned early that I couldn’t control what was happening around me. So I controlled the only thing I could—my environment. My grades. My plans. My image.

What started as survival slowly became a prison.

I became obsessed with control. Terrified of change. Any ripple in a perfectly laid-out plan could send me spiraling. I built walls of perfectionism so high that my potential couldn’t get out. I was wound so tight I didn’t even know how to rest.

And the irony? The fear I thought I was managing only got louder.

For years, it drowned out the dreams inside me. I slept on opportunities. Dimmed my light. Overthought every move. I didn’t fail forward—I froze. And freezing cost me time.

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Holla circa 1989
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Flash forward to today …

The girl who once tried to control everything eventually learned how to trust herself instead.

What started as an improv class became my laboratory — a safe place where I learned to move without certainty, listen more closely, heal my relationship with failure, and trust myself in real time. Improv taught me that uncertainty isn’t the enemy; hesitation is. And that control is often just fear in disguise.

I still feel fear. I just don’t let it drive anymore.

Through years of practice — on stage, in business, and in life — I learned that self-trust isn’t a trait. It’s a skill built through movement. Not confidence. Not personality. Action — again and again.

That understanding shaped everything that came next.

The last name I was born with — Holler — stopped feeling ironic and started feeling intentional. Not something to soften or explain away, but something to stand inside. A reminder that my work isn’t about being louder — it’s about helping people move.

Today, I bring together nearly two decades of corporate leadership, improvisational training, storytelling, and performance to help people act with clarity and self-trust in uncertain moments.

Everything I create — on stage, on the page, and in community — is designed with one goal in mind:

To leave people braver than I found them.

IF THIS IS YOUR JAM, LET’S WORK TOGETHER!

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Listen, I’m self-made, and along
the way, have achieved some
incredible accolades

AS SEEN IN AND ON

CLIENTS WHO'VE TRUSTED JUDI WITH THIER EVENTS

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