Keen blog

Featured

View all blogs
Marketing Mix Modeling
Image

Understanding Marketing Mix Modeling With Machine Learning

Discover how machine learning transforms marketing mix modeling, enabling data-driven decisions and adaptive strategies for modern marketers.
Read more
Marketing Mix Modeling
Image

ROI And MROI: How to Know What’s Really Driving Your Business’ Growth

Discover how mROI outperforms traditional ROI in driving growth by predicting future opportunities and optimizing marketing investments.
Read more
Marketing Mix Modeling
Image

Why Bayesian Marketing Mix is Superior to Traditional Approaches?

Everything you want to know about Bayesian marketing mix modeling. Find out how it helps marketers improve measurement and decision-making.
Read more

All blogs

Marketing Mix Modeling
Image

Google Just Made MMM Free. That Is Not the Hard Part.

Google’s new Meridian MMM tool expands access to scenario planning. But without strong priors and clean data, accuracy and trust remain challenges.
Read more
Industry Insights & Trends
Headshot of Keen CRO Bradley Keefer

The CMO view From IAB ALM: Measurement, pressure, and what comes next

Takeaways from IAB ALM on marketing measurement, incrementality, and why CMOs are rethinking how they measure marketing effectiveness.
Read more
Marketing Strategy & Planning
A screenshot of Keen marketing platform overlayed an image of a marketer.

18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.
Read more
Marketing Strategy & Planning
Marketers meeting for marketing budget optimization with a screenshot of keen's mmm platform comparing impact of channels.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.
Read more
Marketing Performance & ROI
A marketing mix modeling playbook with charts hovering around it.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.
Read more
Marketing Technology & Tools
A CMO looking at their marketing dashboard in Keen platform with overlays of graphs and charts from Keen.

How to build a CMO dashboard that justifies marketing spend to leadership

Discover how to create a CMO marketing dashboard that tracks performance, uncovers growth opportunities, and provides clear insights for leadership.
Read more
Marketing Strategy & Planning
A marketer working on their computer to complete strategic media planning with a screenshot of Keen platform overlayed on top.

Why strategic media planning must focus on business outcomes

Learn how to develop a media planning strategy that drives measurable ROI. Follow proven steps to connect every media investment to real business outcomes.
Read more
Marketing Strategy & Planning
A marketer using Keen platform to forecast marketing results.

How to forecast marketing results when you don’t have historical data

Discover how to forecast marketing results with little or no past data. Build credible projections through proxy models and scenario testing.
Read more
Marketing Strategy & Planning
A marketer setting their marketing plan objectives in Keen's MMM platform

How to write a marketing plan objectives section that gets approved by the C-suite

Discover how to write a marketing objective statement to secure C-suite approval. Use predictive analytics to turn vague targets into revenue commitments.
Read more
Load More

Ready to transform your marketing strategy?

Get a demo