Blogs
Email Marketing for Loyalty & LTV: Turn One-Time Buyers into Lifelong Fans
In today’s competitive digital landscape, acquiring a new customer is significantly more expensive than retaining an existing one. While many brands chase new customers, the real growth lies in nurturing the ones they already have — turning buyers into loyal brand advocates. Email marketing, when used strategically, is one of
Reduce Unsubscribe Rate: An Expert’s Guide for Email Marketers
If you’ve ever watched your unsubscribe count tick up and felt that pang of “What did I do wrong?” you’re not alone. Even seasoned email marketers struggle with churn. The truth is, unsubscribes aren’t always a sign of failure they’re feedback. And when we understand the why, we can fix
Email Success Starts Here: 11 Skills to Demand in Your Next Hire
Imagine this: your company sends out an email campaign but most of your recipients never open it. Or worse, your carefully designed message lands in spam. That’s not just a failed campaign that’s wasted time, wasted effort, and a missed opportunity to connect with potential customers. Now, imagine a different
What D2C Brands Should Check Before Choosing an ESP (Email Service Provider)
Why Email Still Belongs in the Modern Marketing Stack Choosing an ESP isn’t a software decision for D2C brands, it’s a revenue decision. Email drives 30–40% of total revenue for most D2C brands, yet many teams fail not because their email strategy is weak, but because their ESP cannot support
Reimagine Email in Your Omni-Channel Strategy
In today’s real-time world of push notifications, WhatsApp reminders, and chatbot prompts, email might feel slow or outdated. But that assumption is costing brands big opportunities. The issue isn’t with email, it’s how it’s used. Outdated email strategies rely on: One-size-fits-all blasts Isolated sequences Static calendars without context When integrated
Silent Conversions: How Micro-Moments Fuel Omni-Channel Growth
“Not every conversion starts with a click; some begin with curiosity.” Today’s customers make decisions not in linear stages. They interact with your brand in subtle but impactful ways hovering over a button, watching the first few seconds of a video, reading a single product review. These aren’t throwaway actions;
Recent Blogs
December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition
Benefits of Real-Time Personalization (RTP)
PRODUCT / MAR 2, 2014 Real Time Personalisation
Categories
Featured Blogs
The Hidden Risks in Retargeting Campaigns: A Security Perspective
The Evolution of Email Marketing: Lessons from 20 Years of Innovation
Summary of MeitY’s Digital Personal Data Protection (DPDP) Guidelines
The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success
When to Invest in a CDP or CERP: A Guide for Consumer Brands
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
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December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for effective communication and successful campaigns. Introducing KenClean—the ultimate solution for cleaning your email lists, just
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated on our latest innovations. Each month, we’ll feature a product, spotlighting its standout features, benefits,
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing
