
What’s Your KQ?
{ KQ. Like an IQ, but Kinder. }
It’s time to learn your kindness score (or Kindness Quotient, as we call it) and access the tools and resources needed to help you on your kindness journey.
Take The KQ.
The KQ is here! Take the KQ & sign up below to receive important updates on events, tools, & more.
Welcome Kindmaker!

What Is The Kindness Quotient?
It’s like an IQ, but kinder.
The KQ is a fun and science-backed personality questionnaire that, using first-of-its-kind research, measures how kind people are. Kind act suggestions are then curated for activation dependent upon individualized results.
“By doing just one small act of kindness you can genuinely make the world a brighter place – one person at a time.”
Leeson Murray
Citizen Scientist
Every act makes a difference.
Science shows us how.
1
Kindness boosts emotional and mental well-being.
(kindness.org, 2017)
2
Kindness can help prevent disease.
(Nelson-Coffey et al., 2017)
3
Kindness is contagious & compounding.
(Rowland & Curry, 2018; Fowler & Christakis, 2010; Schnall et al., 2010)
*and these are just a few
A kinder world
starts with you.
Our research shows that even one kind act creates a positive change. Whether it’s kindness to yourself, a friend, or someone you pass on the street, we each have the power to change the world.