Background
Shortcuts Software is a leading salon and beauty business management platform that helps thousands of hair salons, barbers, beauty clinics, spas, and multi-site businesses streamline bookings, manage POS, run marketing campaigns, and grow operations worldwide. The organisation boasts an intuitive suite of products tailored for industry needs, serving businesses across Australia, New Zealand, North America, and the UK.
Solution
KND Digital partnered with Shortcuts to design and build a modern, scalable, and conversion-focused website that truly reflects the brand’s global reach, product depth, and customer-centric philosophy. The end result is a site that enhances user experience, drives demo bookings, and supports the client’s growth strategy across key markets.
Primary goals for the Shortcuts website project:
- Reimagine the Shortcuts online presence with a fresh, engaging design that resonates with salon, barber, and beauty business users.
- Enhance clarity of product offerings across solutions like Shortcuts Fusion and Shortcuts Aire.
- Streamline demo bookings and key conversion actions for both local and global audiences.
- Cater to diverse user personas — from solo stylists and freelancers to multi-location salons and enterprise clients.
- Support multiple regional markets with localisation goals (AU/NZ, UK, North America) while keeping a unified brand experience.
