Your Merlin Deals, Delivered by LabelGrid

As a Merlin member, you’ve negotiated premium rates with major DSPs. LabelGrid is the operational delivery layer that gets your music onto those platforms — via SOBO (Sent On Behalf Of) delivery — so you keep 100% of what Merlin negotiated.

Contact Us
Merlin SOBO delivery flow
SOBO delivery model

SOBO DELIVERY

100% Royalty Retention

With SOBO (Sent On Behalf Of) delivery, your music is delivered under your Merlin membership — not through LabelGrid’s standard pipeline. DSPs pay Merlin directly at the rates your membership negotiated. LabelGrid takes 0% distribution fee on SOBO deliveries. You keep every cent.

OPERATIONAL LAYER

We Handle the Technical Delivery

You own your Merlin deals. LabelGrid provides the infrastructure to execute them: DDEX-compliant feed generation, DSP delivery pipelines, metadata validation, and real-time status tracking. Upload through our dashboard or API, and we handle the rest — from encoding to delivery confirmation.

See Distribution Features
Technical delivery infrastructure

DDEX Feed Generation

Automated DDEX 3.8.2 and 4.3 compliant feed generation for every release. Your metadata, properly formatted for each DSP.

DSP Delivery Pipelines

Direct connections to every major streaming platform. Releases delivered on schedule with real-time delivery confirmation.

Metadata Validation

Pre-flight checks catch errors before delivery. Genre mapping, territory validation, and format compliance — automated.

Status Tracking & Reporting

Real-time delivery status via dashboard or API webhooks. Know exactly where every release stands across all platforms.

Hybrid coverage - Merlin SOBO plus standard delivery

HYBRID COVERAGE

Fill the Gaps Merlin Doesn’t Cover

Merlin covers major DSPs, but not every platform. LabelGrid fills the gaps — delivering to regional specialists, UGC platforms, and niche stores that fall outside Merlin’s network.

SOBO for Merlin-covered platforms, standard LabelGrid delivery for everything else. One catalog, one dashboard, complete worldwide coverage.

ONBOARDING

How to Get Started

1

Contact Our Team

Reach out with your Merlin membership details. We’ll verify your credentials and discuss your catalog requirements. Custom plan required.

2

Merlin Coordination

We coordinate directly with Merlin to establish your SOBO delivery pipeline. Technical setup, DSP mapping, and feed configuration — handled by our team.

3

Start Delivering

Upload releases through the dashboard or API. Your catalog is delivered via SOBO to Merlin-covered DSPs, with standard delivery filling the gaps.

Frequently Asked Questions

SOBO (Sent On Behalf Of) delivery means LabelGrid delivers your music to DSPs under your Merlin membership, so you keep 100% of what Merlin negotiated. DSPs pay Merlin directly at the rates your membership secured.

LabelGrid charges 0% distribution fees on SOBO deliveries. You keep every cent of your Merlin-negotiated rates.

Merlin covers major DSPs, but not every platform. LabelGrid fills the gaps by delivering to regional platforms, UGC platforms, and niche stores that fall outside Merlin coverage.

Contact our team to discuss setting up SOBO delivery for your catalog. We handle the technical coordination with Merlin — DSP mapping, feed generation, and delivery confirmation — so you can focus on your music.

Yes. For Merlin-covered platforms, use SOBO delivery. For everything else, use standard LabelGrid distribution. One catalog, one upload, complete coverage.

Maximize Your Merlin Membership

Talk to our team about setting up SOBO delivery for your catalog. We handle the technical coordination with Merlin so you can focus on your music.