Lane Therrell
Conversion Copywriter | Content Strategist | SEO Specialist | Email Marketer | Customer Retention Advocate
Lane Therrell
Conversion Copywriter | Content Strategist | SEO Specialist | Email Marketer | Customer Retention Advocate
Portfolio
Here's some of my best work:
Services I Offer
Content Strategy: I’ll work with you and your team to write posts that meet your needs and help you achieve business goals. Get top-shelf blog posts written by a Smart Blogger Certified Content Creator.
Conversion Copywriting: Sales letters, landing pages, email sequences and more, based on powerful persuasion principles from a ClickworthyTM Certified conversion copywriter.
Long-Form Projects: White papers, case studies, editorial features and other long-form projects are a specialty! I’ll work with you and your clients to create compelling narratives that grow your customer base and business.
Lane Therrell
Conversion Copywriter | Content Strategist | SEO Specialist | Email Marketer | Customer Retention Advocate
About
Lane was a copywriter long before she became a nurse practitioner in 2013. With a renewed focus on copywriting since 2021, she now brings real-world healthcare knowledge and clinical experience to her craft.Turns out, that’s useful for businesses in any industry, not just healthcare.Lane nurtures her clients’ messages and marketing strategies with the same laser-focused attention she devoted to patient care. This makes her more than a valuable member of the marketing, sales, or communications team—she’s more like a secret weapon.Customer retention is a quiet passion of Lane’s because she sees it as an underleveraged focus area for most businesses. She often says, “If you’re not focusing on keeping the customers you already have, you’re leaving money on the table.” Fun fact: Lane spent 6 months leading campers, hunters, and biologists into the remote backcountry of the Western Sierra on horses and mules in 2005.
