Security

In English, we can be informal without being insulting. The language gives us a wide neutral zone. Korean does not. Korean forces you to choose a relationship, not just a sentence, and customers hear that choice immediately.

We are living through a transition, a moment in which generative AI is revolutionizing how we function as a society. If women in positions of leadership don’t lean in and participate in the design and evolution of this self-learning technology, the bias that has plagued women for centuries in real life (IRL) interactions is going to propagate at scale. If AI is the game, we are the players. 

Learn how F-Secure eliminated the speed vs. scale trade-off

When something breaks in the customer experience, it’s rarely because agents didn’t care enough or try hard enough. It’s usually because the stack didn’t give them what they needed at the right time, in the right place, in the right language.

Multilingual CX is not where organizations should settle for half-ready AI. It’s where AI must be at its most accurate, most disciplined, and most human-aware.

There’s a universal truth inside every support organization that rarely makes it into executive presentations or vendor demos: CX managers are holding everything together. They are the reality check between high-level transformation goals and the day-to-day mechanisms that actually deliver the customer experience. 

CX leaders don’t fear AI because they don’t understand it. They fear it because they do.

Here’s what 2025 revealed about the state of multilingual CX, the lessons teams learned (sometimes the hard way), and what those lessons mean heading into 2026.

Rage bait may be Oxford’s Word of the Year, but the moment you try to translate it, everything falls apart – fast. What sounds perfectly normal in English turns bizarre, even unsettling, once other languages take the metaphor literally.