Clean Commit

Quick math on why most A/B tests fail: A Shopify store with a 3% conversion rate wants to detect a 10% relative lift. Required sample size: ~53,209 visitors per variation. At 2,000 daily visitors, that's 54 days. We built a free sample size calculator so you can see the real numbers before launching your next test. No signups, no email gates. https://lnkd.in/eXUVtpxU #ABTesting #ConversionRateOptimization #Ecommerce #CRO

We've audited hundreds of Shopify stores. The ones stuck at 1-2% conversion almost always have the same thing in common — they're flying blind. No heatmaps. No session recordings. No testing. Just guessing. So we put together the complete stack of conversion rate optimization tools we actually use across client engagements. 31 tools, organized by what's broken: → Analytics (find the leak) → A/B testing (prove the fix) → Social proof (build trust) → Personalization (increase AOV) → Email & SMS (recover abandoned carts) No fluff. Every tool has pricing, use cases, and the specific problem it solves. https://lnkd.in/eMdHb4kM #ShopifyCRO #ConversionRateOptimization #Ecommerce #Shopify

Every ecommerce business runs on the same equation: Revenue = Traffic × Conversion Rate × AOV × Purchase Frequency Most merchants try to improve all four at once. That's why nothing compounds. The better approach: audit your numbers against industry benchmarks, find the lever that's furthest below where it should be, and focus there until it's healthy. Then move to the next one. We put together a 9-strategy framework for building an ecommerce growth plan in 2026 — ordered by where most Shopify stores should start: → Why you should fix conversion before scaling traffic (every 1% improvement multiplies everything else) → The cart abandonment recovery sequence that generates 69% more recovered orders → How to set free shipping thresholds that lift AOV without killing conversion → When to invest in paid acquisition (hint: it's last, not first) The stores that consistently grow treat optimization as a system, not a collection of random tactics. Full framework:

The gap between a product page view and an add to cart click is where ecommerce stores lose the most revenue. We broke down the 10 highest-impact fixes — organized by what to diagnose first and what to test — based on real A/B test data: → Why your above-the-fold layout might be killing conversions → The shipping transparency trick that 58% of consumers respond to → How a sticky ATC button lifted conversion rate by 6.2% in our tests → Industry benchmarks so you know where you actually stand (Food & Bev at 10-14% vs. Luxury at 2-3%) Every tactic is a hypothesis until you test it. Here's how to test systematically:

Your cart abandonment emails aren't the problem. Your checkout is. Everyone's obsessing over the perfect recovery sequence - subject lines, timing, discount ladders - while ignoring why 70% of shoppers bail in the first place. Spoiler: it's not because your email didn't land in time. 48% leave because you surprised them with fees at the last step. 26% because you demanded they create an account to buy a $30 t-shirt. 22% because your checkout has more steps than airport security. You don't have a retention problem. You have a "stop making it so hard to give you money" problem. We broke down the 15 highest-impact fixes - based on Baymard Institute data and what we've actually seen move numbers running A/B tests on Shopify stores. Stop optimizing the band-aid. Fix the wound. 🔗

Stop manually typing UTM parameters into spreadsheets. We just shipped a free UTM Link Builder that does what most tools do — but adds a few things I always wished they had: → Pre-configured platform settings (Google Ads, Facebook, LinkedIn, TikTok, etc.) so you're not guessing source/medium values → Bulk mode — paste multiple URLs or upload a CSV, tag them all at once → Clean, lowercase-enforced formatting so "Facebook" and "facebook" don't split your analytics data No signup. No email gate. Just paste your URL and go. If you're running campaigns across multiple channels and your GA4 attribution data looks like a mess — inconsistent naming is almost always why. 🔗

Shopify doesn't support IndexNow. But you shouldn't pay $60/year for something that's free on every other platform. IndexNow notifies search engines instantly when you publish or update content. It works with Bing, Yandex, and AI tools like ChatGPT. The problem? Shopify blocks the root file upload required for verification. App developers saw a gap and filled it with $5/month subscriptions. We built a free alternative: → Use Shopify's Files + URL Redirects to host your verification key → Find unindexed pages with free Ahrefs Webmaster Tools → Submit URLs with our free IndexNow toolTotal cost: $0/year vs $60/year for paid apps. The tradeoff is automation. You have to submit manually instead of automatically. For stores updating weekly or monthly, that's 5 minutes of work. Full step-by-step guide:

Most store owners track everything and act on nothing. Focus on these 3 metrics to grow your Shopify Store: 1. Conversion Rate → Average Shopify store: 1.4% → Top 20%: 3%+ → Sites loading in 1 second convert 3x better than those at 5 seconds 2. Average Order Value → A 20% AOV increase = 20% raise on existing traffic → Set free shipping thresholds 20-30% above current AOV 3. Customer Acquisition Cost → Healthy LTV:CAC ratio is 3:1+ → Meta CPMs have roughly doubled since 2020 → Improving conversion rate lowers CAC automatically ...and 9 more that you need to review. We put together a guide covering all 12 essential metrics with 2025 benchmarks and how to improve each one. Full breakdown: https://lnkd.in/eGCXF2dQ #Ecommerce #Shopify #CRO #Analytics #DTC

You ever thought to yourself "F*** it, I'm going to ask an expert" because that's what I decided I wanted to do a few months ago. One of my core beliefs as a SaaS marketer is that educating your customers will take you further than selling to them. But the deeper Shogun got into CRO and AB testing, the more I realized I had a lot to learn myself if I wanted to teach our customers how to succeed with CRO So I started sliding into the DMs of experts on LinkedIn (respectfully) and chatting with them for Shogun's newest Youtube series: the CRO Expert Series. We released the first episode with Tim Davidson from Clean Commit and I loved every second of our chat! Tim has done hundreds of CRO audits and worked with tons of brands to optimize their sites for more conversions and sales, and he shared with me so many great tips including: - Exactly how many monthly sessions a brand should have before they start heavily investing in CRO - My new favorite analogy for how brands should view their CRO journey - Why brands should test during holiday seasons (and why they shouldn't) - The mechanics of an A/A test & why EVERY brand that's consistently testing should run these It's 27 minutes of straight knowledge from Tim and I highly recommend watching or listening if you work in ecomm 🔥 (link in the comments because you know aLgOrItHmS)

The math is brutal: The average ecommerce store converts at just 2.5-3%. Most "growth hacks" you read about online—like rewriting descriptions or speeding up your site—often yield zero improvement because they solve the wrong problems. Real growth comes from a systematic approach to Conversion Rate Optimization (CRO). It’s about identifying exactly where customers drop off and prioritizing fixes based on revenue impact, not gut feeling. We just published our guide: 18 Tactics to Increase Conversion Rate in 2026. It moves beyond generic advice and covers the entire funnel: 🔹 Awareness: Aligning landing pages with specific traffic sources. 🔹 Consideration: Designing navigation for how people actually shop (not just by product type). 🔹 Decision: Avoiding "decoy pricing" and addressing objections proactively. 🔹 Retention: Turning post-purchase emails into a revenue channel. If you are serious about moving your store from "average" to a top performer, this is the framework you need. Read the full article here: