Primer

We're hiring a Senior Business Development Manager to lead our expansion across France and Benelux to accelerate our next phase of expansion. This isn't a role where you inherit someone else's territory. You'll own the outreach, shape the positioning, and feed market intelligence back into how we go to market. The ideal candidate is fluent in French and has experience working with enterprise businesses in France and Benelux. If you're someone who moves fast, thinks strategically, and wants to sell something that genuinely modernizes how companies run payments, apply today. 🔗 https://lnkd.in/ePEh_KyE Jason Fry | Tom Booth | Ellis Richards

Meet Primer this March 🌎 Here’s where to find us: 🇩🇪 ITB Berlin (3–5 March) Tatiana Makhnik 🇺🇸 MRC | Merchant Risk Council Vegas (16–19 March) Gabriel Le Roux, Resh Vamathevn, Stephanie Shum 🇩🇪 Merchant Payments Ecosystem Berlin (17–19 March) Pedro C., Tatiana Makhnik If you're attending any of these, we'd love to connect. Whether you're scaling into new markets, trying to improve authorization rates, or looking for a simpler way to manage payments, let's talk. Connect and book time with the Primer team attending each event and see where we'll be next: 🔗 https://luma.com/primerapi

Some of the world’s largest merchants are getting closer to their acquirers, sometimes even integrating directly to get a clearer picture of how their payments actually perform. As payment complexity increases, merchants are looking for more transparency into approval behavior, issuer responses, and decline drivers. And closer collaboration with acquirers can provide additional context that helps refine performance strategies. In this conversation, Theo Spyrides and William Artingstall from Citi discuss what changes when an institution like Citi operates on both sides of the flow, and why that vantage point creates new opportunities for merchants to improve performance. Dive into the full conversation: https://lnkd.in/ejQca424

What is a common trait you see in the people at Primer? We asked this question of our Primigos last year and heard firsthand what stands out about the people they build with every day. Highly accountable. Deeply curious. Serious about their craft. Generous with their expertise. Low ego, high standards. We are hiring. Learn more and apply for open roles here: https://primer.io/careers Caitriona Staunton | Tom Booth | Jason Fry | Ellis Richards

🎙️Payments Unfiltered is back with a new episode. Host Theo Spyrides is joined by William Artingstall of Citi, who has spent the past 15 years shaping how one of the world’s largest financial institutions approaches payments. They discuss why more enterprise merchants are connecting directly with acquirers, how stablecoins and crypto fit into real payments flows, and why closer collaboration between banks, fintechs, and merchants is becoming essential as payments evolve. Catch the full episode ✍️ Primer.io: https://lnkd.in/ejQca424 📹 YouTube: https://lnkd.in/e9SGf9Ys Search for Payments Unfiltered wherever you get your podcasts, and subscribe to be the first to get new monthly episodes as they drop.

Network tokens are the future. But what happens when they don’t perform today? The reality is that token performance still varies. Issuers, acquirers, and regions are all at different stages of adoption, and support isn’t always consistent. So we built the ability for merchants to automatically fall back to PAN when a tokenized authorization fails. In some cases, falling back to PAN recovered up to 9% of transactions that initially failed. This doesn’t invalidate network tokens. They reduce fraud, improve lifecycle management, and often increase approvals. But the ecosystem is still maturing, and performance gaps exist. That’s why having control matters. Primer gives merchants the flexibility to adopt network tokens with confidence, while still capturing revenue wherever performance gaps exist. We break down the data and what merchants should watch in our latest blog from Aladin Taleb. 🔗 https://lnkd.in/eH_b_PYK

"Primer AI Companion isn't a generic chatbot. It’s an AI teammate built specifically for payments and finance teams that's deeply embedded in our core payment infrastructure and grounded in millions of data points across real transaction flows." Check out the post from our CEO & Co-Founder, Gabriel Le Roux, to learn more about our vision for Primer AI Companion.

What direction will agentic commerce head in? Will there be a single path? And what decisions and trade-offs will merchants need to make? Theo Spyrides explored these questions with Jeff Otto, CMO at Riskified, on the latest edition of Payments Unfiltered. Give the podcast a watch on YouTube or listen wherever you get your podcasts, and let us know in the comments what direction you think agentic commerce will head in. 🔗 https://lnkd.in/e33tTtxV And make sure you're following Primer, as a new episode of the podcast will be dropping later this week 🔥.

We're growing our sales team in North America 🚀 We're hiring a Senior Account Executive to help scale our revenue engine across the United States 🇺🇸 and Canada 🇨🇦. You’ll own the full sales cycle, from opening conversations to closing deals, working directly with founders, CEOs, CTOs, and CFOs at some of the most ambitious companies in the world. You’ll also help refine our ICP and shape how we build and scale our go-to-market motion. If you’re comfortable operating in ambiguity, motivated by building a pipeline, and want to sell a product redefining how businesses accept and move money, we’d love to hear from you. 👉 Apply here: https://lnkd.in/gShWk6TN Jason Fry

I just came back from the US with our Head of Product, Theo Spyrides, and one debate kept coming up: Vault-only vs. orchestrating your payments stack I struggle to understand the rationale behind choosing a vault-only approach. A vault solves one problem well: storing card data agnostically in a single, PCI-compliant place. But it doesn’t solve for the merchant’s real payment pain points: • Performance and authorization rates • Cost optimization • Redundancy and resilience • A/B testing and experimentation • Data centralization • 3DS optimization • Reconciliation and financial accuracy Each of these still needs to be solved individually. And that’s where the trap is. What often looks like a “simpler” vault project actually puts merchants on a path to becoming their own payments company: • Owning how to configure, map, and maintain the requests and responses for all PSPs • Unifying fragmented reporting • Managing retries, routing, and fallbacks • Handling concepts like network tokenization or 3DS • Creating an A/B testing framework • Building optimization and decisioning logic over time None of that disappears just because you own the card data. In reality, vault-only doesn’t remove complexity. It pushes it downstream to the merchant’s engineering, product, finance, and ops teams. Owning the data without owning the system to optimize it is not simplicity. It’s deferred complexity. If you’ve gone down the vault-only path, what trade-offs surprised you most? Sameer Talwar I Pedro C. I Resh Vamathevn