QuestionPro

We’re drowning in customer data, yet starving for actual insights. Why is it so hard to turn a "signal" into a solution? Join Sandy Mathis, Growth Strategy Senior Manager at Accenture Song, in conversation with Crystal Wiese for an exclusive Experience Matters! In this episode, Sandy breaks down how to move from static dashboards to dynamic, AI-enabled frameworks that don't just measure satisfaction, they drive it. Who should attend: This webinar is built for anyone feeling the pressure to prove the ROI of their CX initiatives. Perfect if you are: *CX Leaders suffering from dashboard fatigue; you have the data, but you need the strategy to act on it. *Growth & Strategy Pros trying to align disjointed teams (Marketing, Product, Tech) around a single source of truth. *Ops Managers looking for the sweet spot between "human-centered design" and "automated efficiency." *Anyone who has ever thought: "Great CX report, but now what?" What you’ll learn: ✅ How to implement AI-enabled Voice of the Customer (VoC) frameworks that filter out the fluff and pinpoint high-value interventions. ✅ Why "service blueprinting" is the missing link between knowing what customers need and operationalizing it across the enterprise. ✅ Practical methods for aligning cross-functional stakeholders, so that when marketing makes a promise, operations can actually deliver it. Why you’ll want to tune in to Experience Matters: We skip the theoretical jargon and focus on lived behaviors and measurable impact. You’ll walk away with a roadmap for moving from insight to execution with confidence. You’ll learn how to champion authenticity and accountability in a tech-driven world. 🎤 Featuring Guest Expert: Sandy Mathis Sandy is a Growth Strategy Senior Manager at Accenture Song with over 20 years of experience sitting right at the intersection of customer needs, business outcomes, and technology. Specializing in Financial Services and Fortune 500 partnerships, Sandy helps organizations translate complex data into human-centered action. She has led over 25 major CX initiatives, driving outcomes like improved retention, reduced friction, and sustainable revenue growth. Whether she is leading design sprints or shaping end-to-end journeys, Sandy is motivated by one thing: helping companies truly listen, learn, and grow alongside their customers. 📅 February 25th at 10:00 AM CT Register now—because your customers are talking, and it’s time to start acting. 📌 Can't make it live? Sign up anyway, and we'll send you the recording afterward!

Last Thursday at XDay South Africa 2026 🇿🇦 was all about great conversations, shared learning, and strong partnerships.   From insights on Communities to real-world experience stories, it was great to see the energy in the room. Huge thanks to our partners Kantar and OneConnect, and to our speakers Laura Baker, Ken Peterson, and Mawande Bokweni for making the day such a success. Thanks to everyone who joined us in South Africa

AI is transforming the way we collect and analyze insights, are you keeping up? In our latest product showcase, you’ll see how QuestionPro’s next-gen #AITools help researchers capture authentic video feedback, generate smart attention checks automatically, and detect low-quality or fraudulent responses to ensure cleaner, more reliable data. If you’re looking to boost data accuracy, improve research quality, and unlock deeper insights, this session is for you! 👉 Watch it now: https://hubs.li/Q042ZhXr0

In today’s rapidly evolving workplace, traditional annual reviews are no longer enough to sustain growth. To build a truly resilient organization, leadership must pivot toward a continuous, multi-dimensional approach to talent development. Join us for an exclusive deep dive with industry expert Marc Effron and the Employee Experience team at QuestionPro as we explore the intersection of 360-degree feedback and the OPTM (Online Performance Talent Management) framework. This session moves beyond theory, providing a technical and commercial roadmap for leaders who want to transform feedback into a strategic engine for performance. This session is designed to bridge the gap between high-level strategy and day-to-day execution. Rather than just listing features, we will deconstruct the synergy between these two powerful tools to show you exactly how they transform organizational behavior. You can expect a deep-dive dialogue that moves beyond the 'what' and focuses on the 'how'. Whether you are looking to refine your current systems or build a performance culture from the ground up, this session offers the blueprint you need to succeed.

What if your CX platform didn’t stop at insights? With the latest updates to QuestionPro's #CustomerExperience, every part of the feedback loop now works smarter: ✅ Targeted feedback deployment: launch surveys on specific dates, set exclusion rules, and trigger website intercepts with precise HTML targeting ✅ Clearer journey management: #AI-powered personas, layered journey maps, and initiatives built directly into workflows ✅ Better visualization: compare KPIs side by side and fully brand dashboards with custom themes ✅ Faster action: drag-and-drop case management, mandatory resolution checklists, and AI-assisted responses This is your #CX toolkit, redefined. 👉 Learn more at https://hubs.li/Q042zwBY0

Earlier today, we asked you about the most common research mistakes. Here are the ones we still see, even among experienced researchers 👇 From using the same survey for different audiences and skipping test runs, to relying solely on numbers, forgetting to close the feedback loop, or ignoring survey timing, these mistakes can quietly undermine valuable insights. The good news? Being aware of these pitfalls is the first step to improving the accuracy and impact of your research. Follow us for more research tips and best practices.

Quick question 👇 What’s the most common survey mistake you see? Too long. Poorly written. No context. Or all of the above?

Why is tactical empathy one of a CSM’s most powerful tools? In this week’s Tuesday #CX Thoughts, Alejandro Caballero Caballero shares key lessons inspired by Never Split the Difference and real customer conversations why letting customers vent, giving them ownership, and being honest (even when the answer is “no”) builds long-term trust. A great reminder that empathy isn’t soft. It’s strategic. Read the full article: https://hubs.li/Q042zGt_0

If you're still using once-a-year #EngagementSurveys, you’re missing half the story (and half your team). ✔️ Engagement levels predict performance, burnout, and turnover. ✔️We’ve laid out the four levels and how to move the needle with real strategies. Your people aren’t just #employees. They’re your culture, your productivity, your edge. Let’s treat them like it. 👉 Read the full article to start boosting engagement where it counts. https://hubs.li/Q042nYgz0

Big news 🎉 QuestionPro and Trymata are officially coming together. What does that mean for our customers? One unified platform for UX, qualitative, and survey research bringing deeper context and faster insights into how products are experienced. 👉 Learn more about how this acquisition helps our customers in the full press release. https://lnkd.in/eZ_zRwFz