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Overview Just like owning a real-world business, owning a business website comes with legal responsibilities. This guide from LinkNow breaks down the essentials in plain language, so small business owners can protect their brand, reduce risk, and keep their site customer-friendly. Highlights • Privacy Basics • Cookie Consent • Accessibility and ADA • Terms and Conditions • Copyright and Images Introduction Your website does a lot more than look good on Google. It collects leads, runs ads, books appointments, processes payments, hosts testimonials, and shows off photos of your work. In other words, a business website acts like a digital front desk. That’s great for growth, but it also means your website quietly assumes legal responsibilities that many owners never think about until something goes wrong. Legal website ownership doesn’t have to feel intimidating, though. Most risks come from a handful of common areas. Handle those key areas well, and you’re building a site that […]

Overview Cybersecurity doesn’t have to be complicated to be effective. This LinkNow guide breaks down a few simple, high-impact habits that busy business owners can use to protect their accounts, customer data, and finances (without needing a tech background). Highlights • The Small Business Cybersecurity Mindset • Tip #1: Turn On Automatic Updates • Tip #2: Use Multi-Factor Authentication (MFA) • Tip #3: Stop Reusing Passwords (Use a Password Manager Instead) • Tip #4: Learn to Spot Phishing Attempts • Tip #5: Avoid Public Wi-Fi Whenever Possible Introduction Many owners assume protecting a business online requires expensive software, a full IT department, or technical skills that don’t come with the job description. Here’s the good news: Protecting your business online doesn’t require a fancy degree or a vault full of complicated software. In most cases, it comes down to a few simple habits that shut down the most common attacks. The tips contained in this post […]

Overview This LinkNow blog explores the most common AI marketing mistakes and how business owners can use automation wisely while still protecting their brand, credibility, and long-term growth. Highlights • Why Small Businesses Are Especially Vulnerable to AI Mistakes • Mistake #1: Over-Automation Without Human Review • Mistake #2: Ignoring Brand Voice and Personality • Mistake #3: Trusting AI Output Without Oversight • Why Inaccurate Content Damages More Than Just One Blog Post • Frequently Asked Questions About AI Marketing for Small Businesses Introduction AI is everywhere in marketing right now. From blog writing to social media captions to automated email campaigns, small businesses suddenly have access to tools that promise to do in minutes what used to take hours. On the surface, that sounds like a game-changer. AI platforms can absolutely save time, reduce workload, and help small teams stay consistent. However, many business owners are learning the hard way that speed is not the […]

Overview This blog examines why a website launch marks a starting point, not a finish line. Without regular updates and maintenance, even a well-built site can quietly lose visibility, trust, and leads over time. Highlights • Why Stale Content Hurts More Than It Helps • Broken Links Break Trust (and Conversions) • Security Risks Increase When Websites Go Unmaintained • What “Website Maintenance” Actually Means for Small Businesses Introduction Launching a website feels like a major milestone. For many small business owners, it marks the moment their company finally has an online presence. Once the site goes live, attention shifts back to day-to-day operations, assuming the hard part is finished. That assumption quietly costs more than most businesses realize. A website does not fail overnight when ignored. Instead, performance erodes slowly. Rankings slip. Trust weakens. Leads dry up without explanation. What once worked begins delivering diminishing returns—not because the business changed, but because the […]

Overview Customer retention plays a bigger role in local SEO than many small business owners realize. When customers keep coming back, their ongoing engagement sends powerful trust signals that help improve visibility, credibility, and long-term search performance. Highlights • What Is Customer Retention? • Why Google Trusts Businesses That Customers Keep Coming Back To • How Customer Retention Fuels Consistent, High-Quality Reviews • Simple Ways Small Businesses Can Improve Customer Retention Introduction Customer retention is often viewed as a sales or service concern, but its impact reaches far beyond day-to-day operations. For local businesses, repeat customers quietly influence how search engines perceive credibility, relevance, and trust. While new leads help fuel growth, returning customers help sustain visibility. Search engines pay close attention to how people interact with local businesses over time. Ongoing reviews, branded searches, repeat website visits, and referrals all signal that a company consistently delivers value. Those signals help determine which businesses […]