Hunting signal in the noise — visual research & field notes from San Antonio

Jacob M. Souch | Twitter, Instagram | Linktree

YouTube Videos

Rankest

Meta Ad Library tools | Transparency Center

PrettyBoy Skincare 2-Step System 20% DISCOUNT CODE: JSOUCH20

Health‑equity demographer, PhD student (soon-to-be candidate) in Applied Demography, and cowboy‑coded data wrangler. 

🛠  My toolbox: B.S. Psych, B.A. Anthro, Stats minor + R, GIS, narrative design. AmeriCorps Dashboard VISTA at WVU, where I built interactive equity dashboards and co‑authored two Journal of Rural Health papers. 

• Research cited in Surgeon General’s journal, an ONDCP briefing, and textbooks. Peer reviewer for Journal of Rural Health and Population Research & Policy Review. At Vult Lab I steered comms strategy for FDA, CDC, and 40 FQHCs—hundreds of posts, audiograms, reports on health equity, workforce, mental health, global dev. 

Dual degrees + marketing chops let me translate complex data into campaigns that move minds; featured by textbook publishers. Now I map residential mobility and spatial gaps, fusing analytics with Western storytelling to shape policy from rural hollers to urban cores. Boots on, code running—let’s connect & turn insight into impact.

About Me

Personal Branding

Brand You: How to Package Uniqueness for Success

Research

ORCID Profile

Google Scholar Profile

Tableau 

RPubs

NMQF Webinar: Trust and Data: Building Audiences and Driving Insights for Health Equity

COVID-19 Workshop

Integrated Marketing Communications

Freelancing

Upwork

Apparel

Cowboy Revolution Apparel Co. (15% DISCOUNT CODE: J-CBOYTX )

Jacob M. Souch

Tecovas The Dean Boot in Ginger at Nordstrom, Size 13

Wrangler Men's Relaxed Fit Bootcut Jeans - Light Indigo 36x29

Tecovas The Cartwright Western Boot in Midnight at Nordstrom, Size 9

Enjoy 30 days of Hulu for FREE

Claim 10 free meals* from HelloFresh

Get 60% off Sitewide

Sip your way to stronger health with 30% off at ARMRA

Save 10% at Omnilux LED

Save 10% on Ritual Multivitamins Subscriptions

You've scored 50% OFF Factor 🤤

Join now and get 50% off a Club membership

Get your first box FREE with Curology!

Claim your $20 bonus with Acorns

Sign up for Headspace Today and get a 14 day free trial!

Get AAA membership for half the price!

Get 30¢/gal cash back on gas at major stations

Get 15% off at Equip Foods

20% Off the at FabFitFun with code INSIDER20

Get 80% off your first order when signing up to be a VIP!

Get 15% off for cleaner skin at CLEARSTEM

Get your first box FREE with Agency!

50% off + Free Shipping at Purple Carrot!

Power Up with Daily Harvest's High-Protein Smoothies

Save $100 with Gobble

Save 10% on your First Maev Order!

15% off your favorite non-alcoholic spirits at The Zero Proof

10% off JLab’s award‑winning audio gear

Get help with or without insurance. Use code SPACE80 for $80 off.

Start speaking a new language in just 3 weeks