@Jessibaker
On Forbes: A Brave New Marketer: Rising To The Challenge Of Sustainability Communications
On Forbes: A Brave New Marketer: Rising To The Challenge Of Sustainability Communications
Today, a new shift is reshaping the role of marketer: the shift towards sustainability communications. For any marketers that haven’t started, it’s time to give sustainability your focus.
On Forbes: How Not To Commit To ‘Net Zero’: 5 Common Carbon Strategy Mistakes
On Forbes: How Not To Commit To ‘Net Zero’: 5 Common Carbon Strategy Mistakes
Linkedin: 5 key themes at Edie’s Sustainability Leaders Forum 2021
Linkedin: 5 key themes at Edie’s Sustainability Leaders Forum 2021
This year is especially crucial to our national sustainability efforts, with big decisions to be made in the wake of Covid-19 and COP26 approaching in November. So it was particularly important for business, government, investors and NGOs to come together at this year’s Edie Sustainability Leaders F
On Forbes: Hey Beauty, It’s Time To Lift The Lid On Ingredients And Impact
On Forbes: Hey Beauty, It’s Time To Lift The Lid On Ingredients And Impact
For decades, the beauty industry has offered wonder products and secret formulas – but when it comes to ingredients and impact, mystery is no longer an option. It’s time to break the last beauty taboo: the impact your business has on people and the planet.
On Forbes: Why ‘Impact Proof’ Will Eat Brand Purpose For Breakfast In 2021
On Forbes: Why ‘Impact Proof’ Will Eat Brand Purpose For Breakfast In 2021
My first Forbes article: Is Your Brand About To Get Cancelled For Greenwashing?
My first Forbes article: Is Your Brand About To Get Cancelled For Greenwashing?
Oatly and Blackstone: What can purpose-led brands learn?
Oatly and Blackstone: What can purpose-led brands learn?
Oatly, the popular oat milk, raised $200m in July. However, lifelong fans are now boycotting Oatly, after hearing it had received funds from a “Trump-supporting, anti-sustainability private equity firm.
5 things I have learnt in a decade of social entrepreneurship
5 things I have learnt in a decade of social entrepreneurship
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jessibaker.com
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