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Explore b2b buyer engagement workshop
Explore b2b buyer engagement workshop
Matter Communications partners with AMA Boston and GoToMarketPros to host a B2B buyer engagement workshop in Boston, exploring how PR, marketing and content support stronger early-stage discovery.
AI Search Optimization: How Brands Win Visibility in 2026
AI Search Optimization: How Brands Win Visibility in 2026
AI search is changing brand discovery. Learn how AI search optimization, GEO, and trust signals help brands earn visibility in AI-generated answers in 2026.
The PR Differentiator: How Earned Media Cuts Through Content Clutter
The PR Differentiator: How Earned Media Cuts Through Content Clutter
Earned media credibility helps brands cut through content clutter, build trust, and drive real visibility across search, AI, and social channels.
AI “Slop” and Communications: What the 2025 Word of the Year Means
AI “Slop” and Communications: What the 2025 Word of the Year Means
Merriam-Webster named “slop” the 2025 Word of the Year. Here’s what AI slop means for PR and communications—and how to create authentic, human-led thought leadership.
Denver PR Pitching Tips for 2026 | Insights from PRSA Roundtable
Denver PR Pitching Tips for 2026 | Insights from PRSA Roundtable
Learn what Denver journalists want from PR pros in 2026 with top PR pitching tips, newsroom insights, and media relations best practices from PRSA’s panel.
How to be Visible in an AI World: Key Takeaways from Matter's 2025 AI Summit | Matter Communications
How to be Visible in an AI World: Key Takeaways from Matter's 2025 AI Summit | Matter Communications
Generative Engine Optimization (GEO) | Matter AI Summit Insights
Generative Engine Optimization (GEO) | Matter AI Summit Insights
Do Year-End Prediction Pitches Still Deliver? | Matter Communications
Do Year-End Prediction Pitches Still Deliver? | Matter Communications
Year-end prediction pitches still work, if you do them right. Learn how bold insights, strong data, and early media engagement can help your experts stand out in competitive Q4 coverage.
CES 2026: Insights & Strategies to Stand Out | Matter Communications
CES 2026: Insights & Strategies to Stand Out | Matter Communications
Here are our key insights for CES 2026 to boost your future event presence and ensure your brand leaves a lasting impression.
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Matter Home
Matter is an award-winning PR agency with marketing and creative capabilities that helps brands spark meaningful connections and achieve results that matter.
Contact Us
Contact Us
Find a feedback form, contact information and office directions for Matter here. We look forward to hearing from you!
Optimizing Press Releases for AI Search Results
Optimizing Press Releases for AI Search Results
Learn how to optimize press releases for AI and help your brand appear in ChatGPT, Perplexity, and Google AI search results.
Matter's 2025 Virtual AI Summit - Register Today for 11/5/2025
Matter's 2025 Virtual AI Summit - Register Today for 11/5/2025
What: Matter Communications is hosting a virtual AI Summit — “How to Be Visible in an AI World” — bringing together leaders in PR, marketing, SEO, content marketing, and enterprise communications. The panel will explore how organizations can adapt strategies for AI-powered search, generative AI tools, zero-click searches, and modern digital visibility. Why It Matters: AI is reshaping how organizations earn search engine rankings, media coverage, and audience trust. This discussion will give CMOs, senior PR leaders, and marketing executives actionable guidance on: Generative Engine Optimization (GEO) vs. SEO Structuring websites and content for AI crawlers and semantic search Identifying and building brand authority in an AI-driven landscape Creating AI use guidelines to avoid reputational risk Leveraging thought leadership, earned media, and third-party reviews to influence generative AI outputs
SEO vs. SEM: How Do They Work Together for Your Brand?
SEO vs. SEM: How Do They Work Together for Your Brand?
Matter Opens New Boston Office Designed for Collaboration and Creativity - Matter
Matter Opens New Boston Office Designed for Collaboration and Creativity - Matter
Matter Communications opens a new Boston office designed to foster creativity, collaboration, and community impact.
Matter Launches Generative Engine Optimization (GEO) Services
Matter Launches Generative Engine Optimization (GEO) Services
Matter Announces New, Tailored Tech PR Solutions for B2B Brands
Matter Announces New, Tailored Tech PR Solutions for B2B Brands
Matter launches tailored Tech PR solutions designed for fast results. Get expert, results-driven communications strategies built to make an impact.
Your Media Measurement is Broken – Here’s How Matter Can Help
Your Media Measurement is Broken – Here’s How Matter Can Help
Consumer PR, Marketing + Creative | Matter
Consumer PR, Marketing + Creative | Matter
The Death of the Click: Why Enterprise SEO Must Evolve
The Death of the Click: Why Enterprise SEO Must Evolve
If you’re a marketer or SEO that thinks getting less website clicks is the end of days, you should read this article. The death of the click is also the death of antiquated, boring, and predictable marketing tactics.
Changing Trends in the B2B Buyer Journey
Changing Trends in the B2B Buyer Journey
Why Most B2B Emails Miss the Mark
Why Most B2B Emails Miss the Mark
Dos and Don'ts of Using AI for Video
Dos and Don'ts of Using AI for Video
When Media Training Matters Most: Key Moments for Maximum Impact
When Media Training Matters Most: Key Moments for Maximum Impact
IAB Newfronts 2025: AI Drives New Opportunities for Video Content in Programmatic and Social Media Marketing
IAB Newfronts 2025: AI Drives New Opportunities for Video Content in Programmatic and Social Media Marketing
Middle of the Funnel Content for Better Lead Nurturing
Middle of the Funnel Content for Better Lead Nurturing
3 Reasons Trade Media Strengthens Your Healthcare PR Strategy
3 Reasons Trade Media Strengthens Your Healthcare PR Strategy
Matter Named AOR for HighByte, Leader in Industrial DataOps
Matter Named AOR for HighByte, Leader in Industrial DataOps
Health-Tech Trends 2025: The Times Are A-Changin’
Health-Tech Trends 2025: The Times Are A-Changin’
New Consumer PR Solutions for Holiday Buzz + Brand Awareness
New Consumer PR Solutions for Holiday Buzz + Brand Awareness
Matter Precision Delivers Outstanding PR Results
Matter Precision Delivers Outstanding PR Results
Five Important Conversion Metrics in Paid Media for B2B Marketing
Five Important Conversion Metrics in Paid Media for B2B Marketing
Can You Hear Me Now? Coming to Terms with Disability
Can You Hear Me Now? Coming to Terms with Disability
What Defines a Tier-1 Media Hit in PR? | Matter
What Defines a Tier-1 Media Hit in PR? | Matter
Top Cybersecurity Trends from RSAC 2025 | Insights for Tech Marketers
Top Cybersecurity Trends from RSAC 2025 | Insights for Tech Marketers
How to Identify Your Target Audience: Marketing Tools & Tips
How to Identify Your Target Audience: Marketing Tools & Tips
Top Takeaways from Swaay.Health LIVE 2025
Top Takeaways from Swaay.Health LIVE 2025
Why PR Pros Must Expand Their Media List: Tapping into Podcasts, Substack and More
Why PR Pros Must Expand Their Media List: Tapping into Podcasts, Substack and More
The Rise of B2B Influencers: A New Era of Brand Awareness
The Rise of B2B Influencers: A New Era of Brand Awareness
How Professional Services Firms Can Get Quoted in the Media in 2025
How Professional Services Firms Can Get Quoted in the Media in 2025
Why Crisis Response Training is Critical for Your Organization
Why Crisis Response Training is Critical for Your Organization
Why Your Company Needs a Crisis Communications Plan in 2025
Why Your Company Needs a Crisis Communications Plan in 2025
Mastering Media Interviews: The Art of Bridging | Matter
Mastering Media Interviews: The Art of Bridging | Matter
A Healthcare Social Media Marketing Checkup | Matter
A Healthcare Social Media Marketing Checkup | Matter
Crisis Ready in 2025: Protecting Your Brand in an Era of Uncertainty
Crisis Ready in 2025: Protecting Your Brand in an Era of Uncertainty
Executive Social Media Management Services
Executive Social Media Management Services
Matter Appoints Julianna Sheridan as VP of Crisis Communications
Matter Appoints Julianna Sheridan as VP of Crisis Communications
The Explainer Video: Explaining the Unexplained
The Explainer Video: Explaining the Unexplained
DIY SEO - Four Easy Steps to Improve your Search Engine Visibility
DIY SEO - Four Easy Steps to Improve your Search Engine Visibility
SEO Services - Matter
SEO Services - Matter
Video Production Services | Matter
Video Production Services | Matter
Customer Case Studies
Customer Case Studies
Matter Blog
Matter Blog
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Join Our Team
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