Yeoreum operates as a musical theater production company in Seoul's Daehakro district, creating original Korean-language stage works including "The Face" and "Collie the Doggy." The company documents their theatrical development process through YouTube content, featuring rehearsal footage, production teasers, and backstage insights. Their digital archive serves as a record of contemporary Korean musical theater creation, from initial workshops through opening night. The collective integrates live performance with transmedia storytelling across stage productions and social platforms. Yeoreum's creative output spans traditional theater, digital content creation, and character-driven merchandise development. Their production model combines crowdfunding campaigns with traditional theatrical distribution to support both performances and supplementary art books. Based in Korea's primary theater district, Yeoreum contributes to the evolving landscape of musical theater through documentation of their creative process, character design philosophy, and production development. The company's archival content provides visibility into contemporary Korean musical theater practices, production techniques, and artistic collaboration. Their work demonstrates the intersection of traditional stage performance with modern multimedia storytelling methods.