Summary
Data Analyst with over 9 years of commercial experience working across various sectors, ranging
from local clinics to Tier-1 global brands like Nestlé and Renault. Experienced in navigating both
freelance environments and high-level agency roles as a primary strategic partner for C-suite clients.
Built the full lifecycle of data infrastructure: from gathering requirements and developing custom
SQL queries to implementing robust client-side and server-side tracking (GTM, Stape.io) and
delivering actionable insights through Zoho Analytics and BI dashboards.
In addition to core analytical knowledge, spearheaded the transition to privacy-first tracking by
deploying comprehensive GDPR consent frameworks. Expert in performance marketing and 360-
degree campaigns spanning SEO, PPC, and Programmatic advertising. Passionate about the evolution
of data-driven e-commerce and harnessing BI reports to catalyze business innovation.
