It comes down to strategic, creative brand design. If your old brand is letting you down, or your new business needs branding, let’s chat.
If you want to attract the right kind of customer, your brand needs to speak deeply to them. We’ve been designing exceptional, effective brands for over 30 years, and we know how to push your ideal customers’ buttons.
We always start the branding process with brand strategy. When that’s done, it’s time to cement the design direction with brand design. We’ll happily customise our brand design services to suit your needs.
We’ll create a business name that speaks to your company’s purpose, appeals to the customers you want to attract, is memorable, search engine friendly and is designed to stand the test of time.
We’ll design a visual brand identity including logo design, colour scheme, fonts, graphics, typography and other creative elements like tone of voice that go together to make your brand unique and recognisable.
To ensure that your internal staff and collaborators know how to use your new brand identity and maximise your brand’s impact, we’ll create a comprehensive style guide to help you project a consistent image.
Liquid was able to really cut through to what we wanted to achieve, repositioning CSIA as a forward-looking brand
With more than 30 years as a leading brand design agency Melbourne businesses trust, we like to do things the right way.
We insist on doing brand strategy before design and having design locked in before we build brand assets. We believe it’s the only way to set your business up for success.
We need to clarify who you are, what you do, who you do it for and what you stand for. Without a defined strategy, you’re just shooting in the dark.
With a crystal-clear picture of your brand’s purpose and position, we bring your brand’s look and feel to life with a brilliant design that really hits the mark.
With the brand direction locked in, we now roll it out across marketing assets and materials like your website, advertising, signage and communications.
After building their reputation as an affordable, architecturally designed volume builder, Arli Homes sought to expand their offerings by repositioning themselves as a custom architectural builder, now providing bespoke designs and knockdown rebuild services.
A 15 year old company wanted to communicate a sense of innovation, accurately reflect their positioning in the market, demonstrate their expertise and help market the company’s experience, services and innovation.
As branding specialists, we’re a little bit obsessed with brand design. But for good reason. Brand design plays a huge role in the way people think about your company and whether they choose to buy your product or service.
Brand design is the process of creating the brand’s visual identity. We do this by crafting an integrated array of brand elements including the logo, brand colours, brand fonts, and other graphical elements that make your brand uniquely you.
Humans are wired for non-verbal understanding, and we make connections between a brand’s appearance and its attitude and values. This visual language is how you communicate with prospective customers – before you even say a word.
Best case scenario
Design elements communicate your brand identity, capture your brand’s personality, and communicates where it sits in the industry.
The visual cues resonate with your target clients’ values. Customers understand whether your brand is right for them based on visual language.
Brand design feeds back into company culture and success, raising the calibre of the entire organisation.
Neutral case scenario
Your audience may recognise your visual style but don’t take any particular message from it.
Your visual identity is not distinct or positive, leaving consumers with no clear impression of the value you offer. It’s easy to confuse your offerings with others in the same industry.
You may rely heavily on salespeople to market your company because your visual identity does not communicate anything of value.
Worst case scenario
There is no clear concept, idea, or message behind the visual elements of your brand.
The visual style of your company’s digital and physical presence is inconsistent. This mismatch undermines efforts to communicate with your audience and looks unprofessional.
Consumers find your brand messaging confusing, off-putting or chaotic.
Brand design sets you apart from your competitors and helps you come across as credible and trustworthy. It also drives first impressions. A study from Northumbria and Sheffield Universities found that 94 percent of first impressions of a brand or service is based on visual content. A wise business strategy doesn’t ignore that kind of number – so can you afford not to use a brand design service?
As a Melbourne brand design agency, we believe visual branding is for every Australian business, big and small. Your target clients are forming their views every time they view your branding – so what are your design choices saying about you?
Brand Guidelines
Colours
Consider the emotions and values connected to the brand colours you choose, and ensure they’re strategically aligned.
Fonts
Different fonts set different tones, so choose fonts that capture your brand’s personality.
Logo
Your brand logo should capture your organisation in a nutshell. It needs to be unique and consistent with your brand visual style.
Illustrations & graphics
A consistent art style that suits your brand identity for icons, buttons, graphs and charts.
Packaging
Packaging is a powerful way to add value and create a point of difference. Make what you have to offer instantly recognisable as well as desirable.
Photography
Define tone, composition, colours and content – this all combines to make the look and messaging consistent.
Marketing material
Your brand guidelines can include templates and styles for marketing materials like brochures and social media posts.
Forms and documents
Including layouts for invoices, customer registration forms, letterhead and other documents ensures consistency at every touch point.
Physical
Packaging
Brochures
Publications
Office or shopfront
Signage
Business cards
Product design
Digital
Website
Social media
Email marketing
Online advertising
Video marketing
Apps and programs
Graphic design is about designing individual marketing and communication materials for a company. Brand design is about looking at the overall design strategy for a business and creating a consistent visual language and messages across the whole brand. Graphic design works with existing brand guidelines. Brand design creates them.
Let’s say you’re looking for a new logo design. Technically, a graphic designer could do that for you. But would it be linked to the heart of your existence? Would there be true purpose in the logo? Would it communicate to your target audience, giving that all important first impression? Brand design is a more extensive process, but it links your strategy with your look and feel, giving intent to your visual identity.
Liquid Creativity is one of Australia’s best brand design agencies with a long list of happy customers. Whatever you envision for your business, we can help you achieve it – and it all starts with a deep understanding of your organisation.
Brand design agencies are experts in building a brand’s visual identity. At Liquid, we have a tried and tested four stage brand design process to find the right direction for your brand. We think strategically and solve creatively to ensure your new brand design tells your story, at every customer interaction with our comprehensive branding services which are tailored to your business needs.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
