Whether you’re launching a new business or refreshing an existing one, our brand and business strategy brings clarity to your future direction.
Before we even think about designing your brand, we need a solid strategy to underpin the direction. It’s how we can create a brand that effectively communicates your business purpose and connects with your ideal customer.
We always begin with strategy. It’s a mandatory part of our service, and for good reason. It unearths a clear future direction for your business and guides decision-making, design and action.
What does your market want, and what do they think about your brand?
Liquid undertakes methodical, qualitative research like focus groups, client and employee interviews, brand mapping and competitor audits to find out. We analyse findings and share insights to build your understanding of your business.
This review gives you clear insight into your brand and business. We’ll sift through your thoughts and help you identify what’s important.
This collaborative exercise will forge a consensus in your leadership team on business direction and informs the best way to maximise your brand and empower your strategy.
We undertake a comprehensive review of all your customer touchpoints (digital and print material).
We assess how these touchpoints communicate to your customers and the perceptions the visuals and messages evoke. We review what’s working and what needs to change to attract the right type of customer.
Defining your brand is important and demanding work requiring fine judgements about values and purpose, brand personality and marketing strategy.
It takes skill and experience, but it’s well worth the effort because ultimately, your brand is the key to business success in a hyper-competitive world.
We’ll take a thorough, strategic look at your business and give you recommendations to help you succeed in your market.
These may include:
Liquid’s brand report documents every vital element of your brand.
It includes your brand story, values, personality, positioning, target customer, messaging, brand benefits and points of advantage in the market. It maps out a clear brand direction to empower your business so that you achieve success.
I was ecstatic with the work done – it really helped elevate our brand with meaningful and creative imagery and messaging.
Bryce Sharples, Immerse CEO
Their team went above and beyond by conducting in-depth interviews with our clients to gain insightful perspectives on how our brand was perceived. This thorough investigative approach ensured that the new branding would genuinely reflect our values, vision and the expectations of our audience.
Paul Mulholland, DDEG Director
We use a proven methodology to develop authentic brands. Starting with strategy is mandatory when you work with us, and if you’re not already a believer, you will be soon. The strategy uncovers gems of information that guide you from that point on.
We need to clarify who you are, what you do, who you do it for and what you stand for. Without a defined strategy, you’re just shooting in the dark.
With a crystal-clear picture of your brand’s purpose and position, we bring your brand’s look and feel to life with a brilliant design that really hits the mark.
With the brand direction locked in, we now roll it out across marketing assets and materials like your website, advertising, signage and communications.
They sought to modernise their branding to resonate with today’s audience while honouring their history and ongoing commitment to impactful community initiatives. Liquid created a user-friendly website and a digital grant application system to streamline their paper-based process.
A rebrand to represent their artistic and innovative installations and attract more corporate clients. Corporate projects increased more than 20% within six months after elevating the brand from a balloon service to creating artistic and memorable sculptural experiences for events.
Your brand strategy is your business blueprint. It’s a 360-view of your business that details all the key elements that make you unique and how you’ll succeed in your niche. It’s meticulously crafted and grounded in data.
Your brand strategy contains information that’s critical for business success. It includes your positioning in the market and what makes you unique. It analyses your market, product and service offerings, competitors and customers. It defines your personality, values and purpose.
Ultimately, your brand strategy provides direction for your business. It shows you how you’ll make a meaningful connection with your target audience of choice and is a valuable guide for every business decision you’ll make.
Inclusion of business strategy
We undertake an in-depth review of your business, and we uncover many opportunities that stretch beyond brand and marketing. Our suggestions can improve customer experience, streamline clunky processes and highlight growth opportunities.
Gaining internal insights
We gain a clear insight into your brand. We’re skilled at sifting through your thoughts and helping you identify what’s important to your brand. We work together so the management team is aligned with the brand direction, and the team is engaged and united.
Understanding your 'ideal' client
Who are your ideal clients? What are their needs? What do they think about your brand? To find out, we go direct to the source. We interview your ideal clients and gain insights and feedback from the people who really matter to shape the future direction of your brand.
Finding the gems of information
All businesses have an intricate understanding of the ins and outs of their business, but the problem is, they often know too much. It’s common to find it difficult to work out what’s important to the client and what’s not. Our fresh perspective gives valuable insight.
Your 'Brand Blueprint'
Building a brand is like building a house, if the foundation isn’t thoughtfully planned and solid, then eventually the cracks will show. The brand blueprint builds a solid, strategic and sustainable brand to reach your audience and business goals.
‘A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both.’
– Michael Porter (Porter, M. E. (1996). “What Is Strategy?” Harvard Business Review)
As a Melbourne brand strategy agency, we believe brand strategy is for every Australian business, big and small. Everyone needs to have a crystal-clear understanding of their brand and business.
A brand strategy guides all business decisions and anchors you to a pathway to success. It differentiates you from competitors and helps you build appeal with your target customer base by helping them understand who you are, what you stand for you and why they should buy from you rather than someone else. This in turn builds recognition, loyalty and trust so your customers stick around for the long run, thus driving revenue and profit.
There is some crossover between a business strategy and a marketing strategy, but they serve quite different purposes.
A business strategy is your roadmap to financial success. It details your vision, mission and how you plan to reach your long-term goals. It reviews the market and gives an overview of the brand, marketing and operations, providing detailed financial analysis and projections.
There is some crossover between a business strategy and a marketing strategy, but they serve quite different purposes. A business strategy is your roadmap to financial success. It details your vision, mission, and how you plan to reach your long-term goals. It reviews the market and gives an overview of the brand, marketing, and operations, providing detailed financial analysis and projections.
On the other hand, a brand strategy focuses on building emotional connections with the right customers. It carves out a unique position for your business in the marketplace. As noted in Forbes, a strong brand strategy is essential because it helps “ensure your brand stands the test of time” by aligning your values with your business goals. It outlines your brand personality, target customer, and unique attributes. It helps you find your tribe and hold them close.
Brand strategy agencies are experts in defining a brand’s core attributes that help businesses stand for something special. It takes skill and experience to get to the heart of a brand and make fine judgements about purpose, personality and position and then bring that all to life in a way that connects with customers. You need a diverse team of experts to bring it all together successfully.
At Liquid, we use a tried and tested process to find the right direction for your brand. We think strategically and solve creatively to ensure your brand strategy guides your business to success.
Your Brand Blueprint is a comprehensive strategic document that serves as your business’s ‘source of truth’. We define your brand’s target market, messaging and unique benefits to appeal to your audience.
This meticulous roadmap ensures that every future business decision – from design to marketing – is grounded in insights from the workshop and aligned with your long-term goals.
Building a brand without a strategy is like building a house without a foundation. By clarifying who you are and what you stand for before we touch the design, we ensure your brand identity isn’t just a pretty logo but a strategic tool that reflects your essence and attracts your ideal customers. It stops the ‘shooting in the dark’ approach and provides a clear vision for growth.
While they work together, they serve different purposes:
A solid brand strategy ensures your marketing spend isn’t wasted on the wrong message.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
