The branding process is more than just design. It is a strategic evolution that helps you connect with the right customers and meet your business objectives.
Our tried and tested branding process has been 30 years in the making. Our unique approach helps us create brands that authentically reflect the business from the inside out.
Whether you’re launching a new business or refreshing an existing one, we’ll build solid foundations for your business and brand to help you succeed in your market.
We’ll help you consolidate your thinking and bring clarity to your path forward, helping you connect with the right kind of customers and meet your business objectives.
Creating a new brand or refreshing an existing one is an intricate task, more demanding than many people expect. At Liquid Creativity, we have an effective three-stage process.
We never do brand design without first having completed the strategy. And we never start creating assets without a clearly defined brand. We do the hard work upfront to give you a clear pathway to success and make life easier in the long run.
We define a clear path for the future by undertaking detailed research and analysis. Our findings guide the creation of a brand that authentically reflects your business and connects with the right customers.
Before we start designing, we undertake a 360-degree understanding of your market, industry, brand and customers to ensure we have a complete picture of your business.
We document who you are, what you do, how you do it, who you do it for and why you’re better than the rest. These detailed decisions are the foundations for your entire brand direction.
We then create your brand positioning, including your brand story, values, personality and messaging, also offering strategic business recommendations to help you.
The strategy informs us, then we combine our deep understanding of your business with our creative spark to create something special.
Using the strategy as a guide, we draft some options for your new brand direction, like business names, logo concepts and visual direction.
In consultation with you, we narrow down options and refine the brand identity, ensuring it reflects your business and engages your ideal customers.
We choose the final brand design and document the logo, colour scheme, fonts, graphics, typography and tone of voice into a brand guidelines document.
We can help launch your new brand and manage ongoing communications with marketing strategy and execution. We offer the full range of marketing services including websites, eDMs, advertising and more.
Given our deep understanding of your business, we can become your trusted marketing partner. We can make recommendations in a marketing strategy or plan.
Our team of designers, photographers, copywriters, web developers and SEO specialists can create digital and physical marketing assets in line with the brand guidelines.
A website is often just the beginning. We’ll support your marketing efforts as needed, tracking and adjusting campaigns so you meet your goals.
A rebrand to represent their artistic and innovative installations and attract more corporate clients. Corporate projects increased more than 20% within six months.
Let’s chat to help you unravel your brand and piece it together in an engaging way that people understand. With over 30 years of experience, we provide the creative oversight and strategic clarity needed to ensure your brand evolves with purpose.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
