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Damian
Hughes

An in-demand speaker, Sunday Times bestselling author and trusted advisor to leaders in sport, business and education

Meet Damian

Every winning culture starts with a moment…

Damian’s began in a small boxing gym in Manchester, watching his dad quietly shape young lives. Just belief, standards and care – lived every single day.

Those lessons sparked a lifelong fascination with what makes people and teams excel. Today, he’s an in-demand speaker, Sunday Times bestselling author and trusted advisor to leaders in sport, business and education. He is also the co-host of the High Performance Podcast which has over 250 million downloads in 190 countries.

If you believe culture isn’t what you say – it’s what you do – you’re in the right place.

Explore the ideas, stories and tools trusted by teams and organisations around the world and discover how to build success that lasts – the Liquid Thinking way.

Welcome. Let’s raise the standard together.

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Author

Damian is the author of multiple Sunday Times bestsellers, exploring leadership, behaviour change and high-performance culture. His books blend research, real-world experience and practical tools used by teams and organisations worldwide.
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Speaker

A globally recognised speaker, Damian delivers practical, high-impact keynotes that equip audiences with the mindset and tools to raise standards and sustain success.
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Advisor

Damian works with leaders and teams across sport, business and education, helping them build strong values, consistent behaviours and high-performance cultures that last.
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Podcast Host

As co-host of The High Performance Podcast, Damian interviews world-class performers from sport, business and the arts, uncovering the behaviours and habits that drive lasting success.

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Author

Damian is the author of multiple Sunday Times bestsellers, exploring leadership, behaviour change and high-performance culture. His books blend research, real-world experience and practical tools used by teams and organisations worldwide.
Image

Speaker

A globally recognised speaker, Damian delivers practical, high-impact keynotes that equip audiences with the mindset and tools to raise standards and sustain success.
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Advisor

Damian works with leaders and teams across sport, business and education, helping them build strong values, consistent behaviours and high-performance cultures that last.
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Podcast Host

As co-host of The High Performance Podcast, Damian interviews world-class performers from sport, business and the arts, uncovering the behaviours and habits that drive lasting success.

Books

Damian is the author of multiple Sunday Times bestsellers exploring high-performance culture, leadership and behaviour change. His books distil decades of research and real-world experience into clear, practical ideas you can apply immediately.

The High Performance Podcast

Real conversations. Real lessons. No shortcuts.

Hosted by Damian Hughes and Jake Humphrey, The High Performance Podcast takes you behind the scenes with world-class performers from sport, business, entertainment and the arts. Each episode uncovers the behaviours, habits and mindset that drive sustained success — the things you won’t find in highlight reels or glossy interviews.

If you want practical, proven ideas you can apply immediately in your own life, start here.

Listen to the latest episode and explore the full archive.