Updates & Blog
We like to keep our clients updated with the latest LS Direct news and industry insights. Read our press and blog posts.
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Blog.
How to Choose the Right Data-Driven Direct Mail Partner
Integrating direct mail into an omnichannel campaign may require expertise, technology and resources that many organizations just don’t have in-house. From printing retargeting postcards to tracking response rates in real time, a data-driven direct mail company can provide everything you need to execute, measure and optimize your data-driven direct mail campaigns. And that’s why the […]
How to Choose the Right Data-Driven Direct Mail Platform
Direct mail isn’t going anywhere. In fact, it’s bigger than ever because, well, it delivers. According to the latest research, 79% of marketers rank it as their best-performing channel for delivering ROI. There’s one big difference between yesterday’s mass mailings and today’s more effective approach — data. Marketers are making smart use of data, targeting and […]
Direct Mail and Digital Integration: The 5 Pillars of Intelligent Omnichannel Marketing
Ninety-seven percent of marketers acknowledge that omnichannel integration drives campaign performance. But too many still operate in silos, treating digital and direct mail as completely separate entities. The disconnect can be costly — missed opportunities for engagement, lower conversion rates and an inability to truly understand customer behavior. The solution lies in intelligent integration, coordinating channels […]
News & Events.
Furniture World Magazine Interview, featuring Jeff Horowitz.
Our CEO, Jeff Horowitz, sat down with Furniture World Magazine this month to discuss the ever-growing importance of direct mail attribution in determining the true ROI of your direct mail strategy and campaigns. “Using data from a customer’s past interactions with a retailer is a much more powerful data set to work with than purchasing demographic, psychographic and […]
LS Direct Celebrates the Furniture Industry.
LS Direct is proud to be a participating sponsor in both the 2021 City of Hope award dinner and the American Home Furnishings Hall of Fame events, taking place in coordination with the High Point Market this October in North Carolina. The International Home Furnishings Industry Spirit of Life® City of Hope Award Dinner will […]
LS Direct Supports Local Families this Holiday Season.
This December, LS Direct was proud to participate in the Vincent Crotty Memorial Foundation Holiday Family Sponsorship. This program aims to help families in the Suffern, NY area who are facing tough times due to deaths in the family, illnesses, job losses, devastating fires, divorces, Covid-19 issues, and more. In 2020, the generosity of the sponsors allowed the program to assist more families than ever.
