Flexible Engagement Pricing Models to Maximize ROI

Pricing Options

TAXI

TASK-BASED

I need a few quick deliverables done

on average

1.5x the Deliverables at 1/2 the Cost

Key Benefits

  • You own the strategy and metrics. We do the work to make you successful

  • Fill in the deliverable gaps in your existing marketing plan

  • No strings attached. Pay as you need per deliverable

  • Leverage the right skill and right subject-matter expert as needed

  • Reduced deliverable cost by one-half to one- fourth

  • We interview the client to understand the budget and single or multiple one-time deliverable requirements

  • We scope the work and issue a quote based on time and cost per deliverable

  • Our marketing team starts working on the deliverables and engages with the client as needed

  • We project-manage the work based on standup meetings, reviews, and progress reporting.

  • We deliver the final deliverables

  • Examples suited for this model are our level-1 & 2 services-based deliverables such as blogs, articles, sales collateral, presentations,website development,social media pages,graphics etc.

TAKEOFF

SKILL-BASED

I need ongoing enablement services for my team

on average

2x the Productivity at 1/3 the Cost

Key Benefits

  • You own the strategy and metrics. We do the work to make you successful

  • Fill in the skill and resource gaps in your existing marketing team
  • Acquire a skilled resource commitment per week for 1-year or beyond
  • Leverage the right skill and right subject-matter expert as needed

  • Reduced headcount cost by one-half to one-third

  • No benefits or payroll taxes costs
  • No management overheads or performance reviews
  • No facilities or IT expenses
  • No legal risks

  • We interview the client to understand the skills required per a job description (JD) or take a pre-drafted JD from the client

  • We staff a resource in our offshore office with the required skill set and experience, or if we already have one, we allocate it to the client for a fixed number of hours per week

  • The resource becomes a committed headcount working for the client,just like an in-house marketer working with the client’s marketing team

  • The resource works on-site from our remote office under a local supervisor

  • We work with the client to set the weekly priorities and milestones and project manage the work based on standup meetings, reviews, and progress reporting

  • Examples suited for this model are our level-1 & 2 services such as web developers and admins, graphics designers, social media managers, PPC and SEO experts, email marketers etc.

AFTER BURNER

GOAL-BASED

I need to handoff one or more areas or run full marketing

on average

3x the Results at 1/2 the Cost

Key Benefits

  • We co-own the marketing strategy and metrics and do the work to make you successful

  • Fill in the skill and resource gaps in your existing leadership and marketing team
  • Acquire a fractional chief marketer and skilled pool of resources commitment for 1-year or beyond
  • Leverage a mix of subject-matter experts ongoing basis
  • Reduced budget and headcount cost by one-half
  • No benefits or payroll taxes costs
  • No management overheads or performance reviews
  • No facilities or IT expenses
  • No legal risks

  • We interview the client to understand the business and marketing goals, budgets, and metrics to chase

  • Our leadership engages to put a strategy and integrated operational plan for the right areas or the entire marketing initiative

  • We build or assemble a virtual marketing team with the right skillset under a chief marketer

  • We start executing per the urgency to achieve the goals and deploy the tools and processes necessary to achieve the target metrics and success

  • We work with the client’s marketing team as an extended team, or a completely independent team, as needed

  • We work with the client to set the weekly priorities and milestones and project manage the work based on standup meetings, reviews, and progress reporting

  • We track the overall metrics and do the executive reviews to show the overall business impact

  • Examples suited for this model are our full-stack marketing level 1, 2, & 3 services such as brand growth, demand/lead generation, press analyst impact, thought leadership etc

FAQS

Digital marketing strategy pricing varies based on goals, channels, and deliverables, but most agencies use monthly retainers, project pricing, or performance‑based models depending on your needs. Typical monthly digital marketing costs range from entry‑level to full‑service strategic packages.

Marketing agencies commonly offer monthly retainers, project‑based pricing, and task‑based or performance‑based pricing — each designed to fit different business goals and budgets.

Pricing differs because of service complexity, industry competition, tools and technologies used, strategic deliverables (like content marketing or lead generation tools), and the level of expertise provided by the agency.

Content marketing pricing typically covers planning, content creation (blogs, guides, visuals), optimization for search engines, and sometimes promotion. Costs vary widely based on content volume and quality requirements.

Lead generation tool costs can include setup and integration, automation workflows, lead capture forms, analytics, and optimization. Pricing may be structured as part of a monthly marketing funnel strategy package or charged separately.

Yes. Brand awareness campaigns often focus on reach and visibility and are priced based on channel usage and campaign scale, while performance‑based services (like lead generation) may include cost‑per‑lead or outcome‑driven pricing.

Marketing funnel strategy pricing depends on the level of funnel sophistication, number of touchpoints, and tools used to capture and nurture leads, which can affect total cost. Agencies usually bundle funnel strategy services into comprehensive packages.

Task‑based pricing charges per deliverable, while goal‑based pricing ties costs to outcomes, making it easier for clients to align investment with specific business results. This structure can benefit companies seeking measurable ROI.

Return on investment timelines vary by service type. SEO and content marketing often take several months to show organic gains, while lead generation and paid campaigns can deliver measurable results sooner.

Most comprehensive digital marketing pricing models include regular reporting and analytics so you can track performance, optimize campaigns, and justify investment based on data.