Media

Through our content, MAD shares best practices and lessons learned while fostering a global conversation about the future of food and hospitality.

Videos

Andrea and Alexandra Hermóðsdóttir, Arndís and Áslaug Árnadóttir

A Legacy Under Water

Thomas Keller & René Redzepi

Thomas Keller & René Redzepi in Conversation


Articles

  • A MAD Guide for the Perplexed: Caviar

    A MAD Guide for the Perplexed: Caviar

    Avocados. Bluefin. Chocolate. Salmon. It’s a complicated jungle out there for anyone trying to navigate the sustainability of a number of ingredients. So we’ve started an ongoing series intended to help chefs and restaurateurs cut through the thicket of competing claims, confusing information, and plain old bullshit surrounding some foods. In each issue, we explore…

  • The Zero Waste Communication Conundrum

    The Zero Waste Communication Conundrum

    How do you talk about what you’re doing without being overbearing? Chefs are finding subtle ways to open a wider conversation about where our food really comes from.

  • The Restaurant Resistance

    The Restaurant Resistance

    A look at how food and the restaurant industry have quietly (and sometimes not so quietly) pushed back against power.


News

  • A MAD Guide for the Perplexed: Caviar

    A MAD Guide for the Perplexed: Caviar

    Avocados. Bluefin. Chocolate. Salmon. It’s a complicated jungle out there for anyone trying to navigate the sustainability of a number of ingredients. So we’ve started an ongoing series intended to help chefs and restaurateurs cut through the thicket of competing claims, confusing information, and plain old bullshit surrounding some foods. In each issue, we explore…

  • Starting from Zero-Zero by Eilia Attar

    Starting from Zero-Zero by Eilia Attar

    When you ask most people why they became chefs, they will tell you it has to do with love: a love for food, or for the people who cooked for them when they were small, or for the way that food itself expresses love. But what if love isn’t enough? 

  • The Zero Waste Communication Conundrum

    The Zero Waste Communication Conundrum

    How do you talk about what you’re doing without being overbearing? Chefs are finding subtle ways to open a wider conversation about where our food really comes from.

Press