The matrix Standard in Higher Education

Setting the Standard for Information, Advice and Guidance (IAG) in Universities 

The matrix Standard is the Department for Education’s recognised quality framework for organisations delivering Information, Advice and Guidance (IAG). In the higher education sector, the matrix Standard is a hallmark of quality, supporting universities and HE institutions to deliver high-quality IAG that empowers students—potential, current, and alumni—throughout their education, career, and research journeys.

Why the matrix Standard Matters for Higher Education 

• Empowering Students: The matrix Standard ensures that IAG is embedded throughout the student journey, from pre-entry and admissions to graduation and beyond. This helps students make informed choices, overcome barriers, and achieve their academic and career goals. 

• Supporting Diversity and Inclusion: Accredited institutions demonstrate a commitment to equity, diversity, and inclusion, ensuring that all students—regardless of background—can access support and achieve positive outcomes. 

• Holistic and Flexible Delivery: The Standard supports a wide range of delivery models, including face-to-face, digital, remote, and blended approaches, ensuring IAG is accessible to all students, including those studying part-time, at a distance, or internationally. 

• Wellbeing and Safeguarding: The matrix Standard requires robust safeguarding and wellbeing policies, recognising the unique pressures faced by students and ensuring a safe, supportive environment for all. 

• Continuous Improvement: Universities are encouraged to regularly review and enhance their IAG provision, using evidence and feedback to drive ongoing quality improvement and ensure services remain student-focused. 

How the matrix Standard Benefits Higher Education Providers 

• Recognition & Assurance: Accreditation demonstrates a commitment to excellence and inclusion, helping institutions meet statutory requirements and stand out in the sector. 

• Quality Assurance: The Standard provides a rigorous framework for evaluating and improving IAG services, ensuring students receive the support they need to succeed. 

• Impact Measurement: Accredited providers can clearly demonstrate the difference their IAG makes—tracking outcomes such as student progression, attainment, confidence, and satisfaction.  

Download the Higher Education and University Guide 

Ready to enhance your IAG provision for students? Our comprehensive Higher Education and University Guide offers tailored insights and practical guidance for institutions seeking to understand and implement the matrix Standard. Whether you’re a university, college, or specialist provider, this guide will help you deliver outstanding support to your students.