PinnedWhy Is There a Glass Ceiling in the Creator Economy?We are about to discuss the sector everyone is turning to, the creator economy! It may sound silly to say (or write), but it has become…Jul 15, 2024Jul 15, 2024
The New Marketing Norms and Collective IntelligenceMarketing is, above all, a social and parasocial endeavor, aimed at helping a prospect visualize themselves with the product and understand…Aug 9, 2024Aug 9, 2024
Can we really talk about interoperability in the creator economy?Contrary to what one might imagine, the topic of interoperability is only partially addressed in the creator economy. Compared to certain…Jun 26, 2024Jun 26, 2024
What is the fuel of influencer marketing?Just as ad marketing enables scaling of “targeting,” influencer marketing allows for scaling of “trust.”May 29, 2024May 29, 2024
What were the errors that led to the ban of TikTok Lite?Creating a program so addictive it gets banned while others barely boost engagement.May 1, 2024May 1, 2024
Why is there no data in influencer marketing ?It’s TERRIFYING to see that a $24 billion market tracks so little data.Apr 30, 2024Apr 30, 2024