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Superstep Blog

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The ICP Drift Tax

The ICP Drift Tax is real. It is also one of the easiest problems for a services firm to miss while it is happening.

Feb 11

Feb 11

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T3 Innovation Match

One of the best things we ever did at T3 had nothing to do with process, org charts, or new capabilities.

Feb 5

Feb 5

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The Traits of Founders Who Scale Beyond $10M

What separates the operators who break through from the ones who stall.

Jan 26

Jan 26

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AI is not your competitive advantage.

Had a great conversation with Jason Swenk about how services companies are using AI, who will/won’t be replaced, and the best examples of…

Jan 22

Jan 22

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Early on, that’s not ego — it’s necessity.

That phase has a shelf life.

Jan 21

Jan 21

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What would it take for AI agents to control 21% (or 50%) of household spend?

Jan 14

Jan 14

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Version Your IP Like Software

Jan 14

Jan 14

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Maximizing Agency Valuation with Ben Gaddis

Valuable services firms don’t sell hours, they sell outcomes. I unpacked the 3 levers behind higher valuations with Drew McLellan on the…

Jan 7

Jan 7

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The Three Signs You’re Actually Ready to Scale

Scaling too early breaks more services firms than scaling too late. Everyone wants to grow. But growth without readiness doesn’t compound…

Sep 8, 2025

Sep 8, 2025

Published in

The Most Dangerous Word in Services: “Custom”

“Everything we do is custom.” It sounds high-touch. Premium. Client-first.

Aug 12, 2025

Aug 12, 2025

Superstep Blog

Superstep Blog

Growth-focused private equity firm partnering with founder-led tech services ($10–40M revenue) to accelerate growth and build industry-defining businesses.

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