Lake Como based

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Lake Como / milano

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Carcano

ABOUT THE PROJECT
Memesi led the complete redefinition of the graphic layouts for the company’s product catalogues, working across the corporate brand and its dedicated line, Cartec. The intervention was not limited to aesthetic refinement. It involved: the restructuring of information hierarchies to improve technical legibility, the development of modular layout systems for scalable product ranges, the alignment of typography, grids, and visual language with the brand’s industrial identity and the creation of consistent technical tables, data visualization standards, and specification frameworks The objective was to build catalogues that function simultaneously as commercial tools, technical references, and brand statements. Each page is designed to balance density of information with visual order, ensuring usability for engineers, procurement managers, distributors, and international partners. In highly technical sectors, communication often risks becoming purely functional. Our work with Carcano focused on elevating technical content into a structured brand narrative. We defined a visual system that conveys solidity, mechanical precision, and operational reliability — without sacrificing clarity. The resulting materials reinforce Carcano’s positioning as an engineering-driven company with international reach and manufacturing expertise.

Beyond catalogues, Memesi supports Carcano in the development of high-impact communication assets for international contexts. This includes advertising materials, large-format applications, and structural brand environments designed to operate at scale. The visual identity has been adapted to perform across different physical and cultural markets, ensuring consistency from print to spatial communication. The objective is always the same: strengthen recognition, enhance perceived reliability, and express industrial leadership with a clear, contemporary language. By integrating editorial design, technical structure, and brand positioning, Memesi supports Carcano in presenting its engineering excellence with coherence, authority, and international credibility.